Bear, Eagle, Salmon

Agency Network: 
Published/Aired: 
January 2019
Set For Life: Bear, Eagle, Salmon
Set For Life: Bear, Eagle, Salmon
Set For Life: Bear, Eagle, Salmon
Set For Life Print Ad - Bear, Eagle, Salmon
Set For Life Print Ad - Bear, Eagle, Salmon
Set For Life Print Ad - Bear, Eagle, Salmon

Description

We needed to inform consumers that Set for Life is an instant win scratch game that’s only available to people in British Columbia (BC). We accomplished this by demonstrating in a lighthearted way that everyone in BC is playing it and loving it. Even some of BC’s indigenous wildlife.

Print advertisement created by DDB, Canada for Set For Life, within the category: Gambling.

Advertising Agency: DDB, Vancouver, Canada
Executive Creative Director: Dean Lee
Group Creative Director: Daryl Gardiner
Copywriter: Ryan Abbott
Art Director: Jesse Ellingson
Agency Producer: Lindsay Tobias
Group Account Director: Stefan Boudreault
Production Artist: Laurice Martin
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