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Resistance, Hot

Campaign
Agency Network: 
Published/Aired: 
July 2012
Sensodyne:  Resistance, Hot

Description

Print advertisement created by Point Blank, India for Sensodyne, within the category: Health.

Caption

Be Resistant.

Advertising Agency: Point Blank Advertising, Mumbai, India
Creative Director: Sujeesh Sukumaran
Art Director / Illustrator: Sandesh Pawar
Copywriter: Geo Joseph
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Feysless's picture

clever and simple wow!

Feysless
Activity Score 2612
Art Director |

groovy baby!

Prasad Weerasekara's picture

wow. Great winning idea.

Prasad Weerasekara
Activity Score 655
desicreative's picture

One of those run-of-the-mill ads. Brilliant execution. Pointless idea.

desicreative
Activity Score 17
rastaparta's picture

resistant to adverse conditions... got milk?

rastaparta
Activity Score 158
Art Director
jackmancer2017's picture

A camel? Hmm - it's very cryptic, I suppose people on Aotw will understand, but not from a magazine.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
t1sh0cfc's picture

I like it. There is a lot of logic and it is so easy to be caught even without a copy.

t1sh0cfc
Activity Score 38
mercedes's picture

No idea in it. Just a visual gimmick.

mercedes
Activity Score 181
hasalaka.th's picture

Great Idea. Simply executed.

hasalaka.th
Activity Score 288
mediamax
Richa Agrawal's picture

Nice.

Richa Agrawal
Activity Score 324
Copywriter
Sahil8's picture
Sahil8
Activity Score 2
andylefty's picture

Totally didn't get it until it was explained. Surely will confused a lot of people (yes me included)

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

They have a concept, BUTTT one that I do not like.

kleenex
Activity Score 58721
Web Designer/Developer
sameressawi's picture

could someone explain it to me?

sameressawi
Activity Score 12
Graphic Designer at yara adv
lezy's picture

awsm ads n even better insight...

explanation:
the product is a toothpaste for sensitive teeth.
by showing camel in the form of tooth,
they hav conveyed that it can not only servive bt live in hot conditions.

which means the tooth after using sensodyne can with stand hot eatery.

same goes with the polar bear.

once again awsm insight n simple n smart execution.
loved it....

lezy
Activity Score 377
Anne's picture

I think it's quite good. It would've been clearer with the word "hot". Still, nice!

Anne
Activity Score 508
Art Director
metis's picture

Absolutely awesome

metis
Activity Score 413
Copywriter
rastaparta's picture

nice, simple, right to the point!! congrats for the campaign, guys from Mumbai!!!

rastaparta
Activity Score 158
Art Director
Schnappi's picture

i don't want to buy a toothpaste after i saw this ad.

Schnappi
Activity Score 12
Shruti Dabholkar's picture

nice 1

Shruti Dabholkar
Activity Score 16
Art Director |

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people” – Leo Burnett

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