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Pack, Coffee

Campaign
Agency Network: 
Published/Aired: 
February 2010
Sensodyne:  Pack, Coffee

Description

Print advertisement created by Grey, Brazil for Sensodyne, within the category: Health.

Advertising Agency: Grey Brazil
Creative Director: Guy Costa
Art Directors: Lucas Heck, Ricardo Sarno
Copywriters: Fernando Silva, Filipe Medici
Photographer: Marlos Bakker
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Lüerzers's picture

No guys, sorry. Its not even in the same perspective!

Too formula.

Lüerzers
Activity Score 108
Archive Magazine |

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

Guest's picture

I think it is not meant to be in the same perspective.
its the coffee as a logo selling sensodyne. is not?

Guest
Guest's picture

could the ad people please enlighten/explain?

is the coffee a logo -- so the ad is pretending to "sell" the coffee by saying only people will healthy teeth can appreciate it?

or that sensodyne makes drinking hot coffee an easy task, literally dwarfing it by size?

Guest
whatthefudge's picture

What?

whatthefudge
Activity Score 1266
tamer samy's picture

i couldn't get it !!

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Guest's picture

Por fin algo distinto, bien chicos!

Guest
Guest's picture

like the idea, but don't get it

Guest
Guest's picture

Very clever, but hard to get for non-advertisers.

Guest
TommyO's picture

Don't get it either.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Ahmed Bahaa's picture

perpective not right?
dont like

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Guest's picture

fuckin clever, but maybe too clever
and an ad for admen

Guest
Roshan Quintus's picture

smart very very smart... but will people get this... if we dont care... anyway i like this type of thinking.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

too clever. ads for advertisers.

Guest
Hiperion's picture

Too much confused

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

I am trying to enter in a ad agency here in brazil and the creatives always says i'm not good at all, but tell me a thing. Is it good? Does It sells? Sorry, but this kind of ad makes me nervous.

Guest
Guest's picture

totalente al pedo

Guest
Guest's picture

One shouldn't be in advertising if s/he doesn't get this concept under 3 seconds!

This kind of thinking raises the bar for the industry that is too often Plagued by self-serving copycat ideas that

give the industry bad rap and attracts wrong kinds of people...Great job fellas!

Guest
Guest's picture

if majority of people didnt get the idea, how can it be a great job? i'm just sayin..

Guest
Guest's picture

cool

Guest
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