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Wine

Campaign
Agency Network: 
Published/Aired: 
May 2012
Senac Rio:  Wine
Senac Rio Print Ad -  Wine

Also From This Campaign 2

Description

Print advertisement created by Grey, Brazil for Senac Rio, within the category: Professional Services.

Caption

Play God. Photoshop Workshop.

Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Eduardo Longa Nose
Copywriter: Gui Camargos
Photographer: Imagebank
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Highest Rated

Misstree's picture

@Hadrons: I think this is with the Biblical reference to 'turning water into wine' and 'multiplying the loaves' etc. Probably that's why the 'playing god' copy.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Design Central's picture

works perfect.

Design Central
Activity Score 364
abake's picture

I find the copy a bit heavy handed, but I like the idea.

abake
Activity Score 1262
RMG Connect Colombia
Hadrons's picture

Cognitive dissonance between the copy & the image in both ads.
In other words: they blew it.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Misstree's picture

@Hadrons: I think this is with the Biblical reference to 'turning water into wine' and 'multiplying the loaves' etc. Probably that's why the 'playing god' copy.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

MindDrift's picture

Cognitive dissonance? In a heavily Catholic country like Brazil? I don't think so. The concept is great, if a little profane.

MindDrift
Activity Score 1170
Graphic Designer
Nike Diesel's picture

Spot on. Funny insight.

Nike Diesel
Activity Score 13714
Art Director
Hadrons's picture

@ Misstree & @ MindDrift :

Being totally unfamiliar with the New Testament I simply didn't pick up on the reference.
Now when I do have the reference, I would expect G-d would have better things to do... much better. :-)

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Felipe Ribeiro's picture

So it's better to just say that you didn't get it instead of saying it doesn't make sense.

Felipe Ribeiro
Activity Score 40
Copywriter at G2 Brasil
sacrilegend's picture

Clever. Adore the copy, connection and message.

Also, let's keep in mind, this is not a place for religious debate, but a place to discuss creativity. In that regard, given the social context and relevancy to the market, this ad is spot on.

sacrilegend
Activity Score 3394
Copywriter
Nike Diesel's picture

+1

Nike Diesel
Activity Score 13714
Art Director
kleenex's picture

I do not see any religious reference in this ad,

Would the ad be that much different if the wine was replaced with Beer???

kleenex
Activity Score 56182
Web Designer/Developer
MindDrift's picture

Jesus turned water into wine at a wedding. I'm not a Christian and got it right away. Famous biblical scene.

MindDrift
Activity Score 1170
Graphic Designer
Hadrons's picture

Placing a carafe of water next to a glass of wine, doesn't make you a G-d, even in photoshop.

Besides, isn't Photoshop doing all the work any way?

One more thing - man 'creates' something from something. only G-d creates something from nothing. יש מאין

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

endo4ryan's picture

Nice. Now I wonder if they actually photoshopped that, or just used an image of wine ;)

endo4ryan
Activity Score 16
Art Director at TBWA\Toronto
Fernando Fernandes's picture

Quem nunca foi um pouco de deus na vida!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
bakamono's picture

Don't like it, now on the other hand if they were pouring water and it turned to wine.

smells like first idea

bakamono
Activity Score 1002

because therefore it is

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