Description
Print advertisement created by Grey, Brazil for Senac Rio, within the category: Professional Services.
Play God. Photoshop Workshop.
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Eduardo Longa Nose
Copywriter: Gui Camargos
Photographer: Imagebank
Highest Rated
@Hadrons: I think this is with the Biblical reference to 'turning water into wine' and 'multiplying the loaves' etc. Probably that's why the 'playing god' copy.
.............................
Not all who wander are lost.
I find the copy a bit heavy handed, but I like the idea.
Cognitive dissonance between the copy & the image in both ads.
In other words: they blew it.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
@Hadrons: I think this is with the Biblical reference to 'turning water into wine' and 'multiplying the loaves' etc. Probably that's why the 'playing god' copy.
.............................
Not all who wander are lost.
Cognitive dissonance? In a heavily Catholic country like Brazil? I don't think so. The concept is great, if a little profane.
@ Misstree & @ MindDrift :
Being totally unfamiliar with the New Testament I simply didn't pick up on the reference.
Now when I do have the reference, I would expect G-d would have better things to do... much better. :-)
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
So it's better to just say that you didn't get it instead of saying it doesn't make sense.
Clever. Adore the copy, connection and message.
Also, let's keep in mind, this is not a place for religious debate, but a place to discuss creativity. In that regard, given the social context and relevancy to the market, this ad is spot on.
I do not see any religious reference in this ad,
Would the ad be that much different if the wine was replaced with Beer???
Jesus turned water into wine at a wedding. I'm not a Christian and got it right away. Famous biblical scene.
Placing a carafe of water next to a glass of wine, doesn't make you a G-d, even in photoshop.
Besides, isn't Photoshop doing all the work any way?
One more thing - man 'creates' something from something. only G-d creates something from nothing. יש מאין
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Nice. Now I wonder if they actually photoshopped that, or just used an image of wine ;)
Quem nunca foi um pouco de deus na vida!
Don't like it, now on the other hand if they were pouring water and it turned to wine.
smells like first idea
because therefore it is
Latest Collections
