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Bread

Campaign
Agency Network: 
Published/Aired: 
May 2012
Senac Rio:  Bread
Senac Rio Print Ad -  Bread

Also From This Campaign 2

Description

Print advertisement created by Grey, Brazil for Senac Rio, within the category: Professional Services.

Caption

Play God. Photoshop Workshop.

Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Eduardo Longa Nose
Copywriter: Gui Camargos
Photographer: Imagebank
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Design Central's picture

I just like it.

Design Central
Activity Score 364
MindDrift's picture

I want that piece of bread.

MindDrift
Activity Score 1168
Graphic Designer
liny_77's picture

Ghost but fine

liny_77
Activity Score 206
Creative Director
alausa's picture

Water-walking and dead-raising will be a little tough to achieve anyway. Good one guys.

alausa
Activity Score 1420
Creative Director at Noah's Ark
sacrilegend's picture

Loving this campaign.

sacrilegend
Activity Score 3394
Copywriter
gonndo's picture

Don't get me wrong, I love the idea, the concept and the execution, but just one thing...

There is no way a client would approve to sell themselves as "gods", especially in Brazil and Latin America...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Felipe Ribeiro's picture

It doesn't sell the brand as God.
It suggests that yourself could feel like God.
Totally different.
And it's obviously just a joke, not comparing at all.

Felipe Ribeiro
Activity Score 40
Copywriter at G2 Brasil
Fernando Fernandes's picture

Quem nunca foi um pouco de deus na vida! Brazizizizizizllll

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Alexis-Chellito's picture

Great concept, poor execution - could have used a different background or at least more elements

Alexis-Chellito
Activity Score 111
Copywriter
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