Agency Network: 
October 2008
Semos:  Lessons
Semos Print Ad -  Lessons


Print advertisement created by Newmoment, Macedonia for Semos, within the category: Professional Services.

Advertising Agency: Newmoment, Macedonia
Art Director: Nikola Vojnov
Creative Director: Drakalski Dushan
Copywriter: Ilinka Crvenkovska
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SeanMartin's picture

Uh... no. Thank you. I normally dont mind the before/after ads if they've got at least a bit of cleverness to them, but this aint got any. And frankly, the "after" of an aenorexic isnt any more appealing than the gluttonous "before".

tototwiga's picture

Ditto. Who are they trying to appeal to?

Activity Score 153
Guest's picture

It's an ad for Photoshop lessons.

NomadDCLXVI's picture

yeah - little bit too heavy... contrast :) but it's better to have that tiny ass than the big one :)

Activity Score 437
Creative Director |


thecreature's picture

The tiny is just a bone. Phew...

Activity Score 93
Creative Director at Prague
Guest's picture

what exactly is this meant to be promoting? What an unhealthy image! media responsibility!!!

Guest's picture

Anorexic ? You must be a fat chick.

Guest commenter's picture

Yep agree

Guest commenter
Guest commenter's picture

Perfect way to disengage with 50% of your audience

Guest commenter
Renan Correa's picture

Seems to me first idea.

Renan Correa
Activity Score 186
Copywriter |


The Pun-isher1's picture

hmmm....I want to give fair criticism of an idea which could have been awesome.
Target audience looks like Art directors and designers and to be honest this does nothing to engage us on any level.
Yes, the ad puts the old and tested "before/after" technique in a new context, but maybe not such an obvious execution.

The Pun-isher1
Guest commenter's picture

Good to know, how you can choose photoshop,
but you should know what using for.... :-)

Guest commenter
luispiter's picture
Activity Score 2746
Guest commenter's picture

the first idea before the first. Next, please

Guest commenter
Guest commenter's picture

the first idea before the first. Next, please

Guest commenter
Guest commenter's picture

after is revolting

Guest commenter
Hibon's picture

Where are all the photoshop specialists* comments ? *highly trained in a particular branch.

Activity Score 3666

Simple ideas are the best !

john doe's picture

this is so bad.

john doe
Activity Score 1569
Art Director
minimaloid's picture

year 2008, away with before/after thing.

Activity Score 123
University of Barcelona - Advertising and PR
STRTLRS's picture

Somehow the "before" ass looks better than the "after". To their credit though, the after is actually a photoshopped version of the before. Just look at the details...


Activity Score 1601
storytellers. |

I think, therefore... yeah.

hard_core's picture

I like some beef in the saddle also. I bet the girl on the left knows how to cook also. I have to say that the girl on the left is the winner. Good photoshop skills though. I like them. But quit takin butt of the beautys..:

Activity Score 146
Art Director
Favete's picture

I kinda like it, the ass i mean...

Activity Score 365
Consorcio Publicitario - Dir. Creativo |

Change it, change it now coz they will tomorrow.

Guest commenter's picture

Ew, that's just scary skinny. Why not show a front abs shot to parody the diet pill ads?

Guest commenter
sneakyhands's picture

nothing exciting. rolled my eyes at before/after, smirked at the twist, now on to the next thing.

Activity Score 1843
Whitefang's picture


Activity Score 507
Guest commenter's picture

I agree that it's not providing any shown quality

Guest commenter
Wyvie's picture

"Take our Photoshop Lessons, and you too could take everything too far!"

I know anorexic models with more meat on them than the PSed version! This reminds me of one of those speed-photoshop things floating around on youtube, where the guy makes a big girl in lingerie thinner. I guess that might be what they were aiming for with this, but it's just too boring and too skinny. Perhaps a better idea to take an amateurish snap and make it look like Hollywood?

Mind you, it's so nice to see most of you guys prefer the woman on the left. :)

Activity Score 76
Guest commenter's picture

Auuu, ljudi pa kakav je to razmak izmedju nogu, kako da se ne skida sa....

Guest commenter
Guest commenter's picture


Guest commenter
n8's picture

Loso, Mnogu loso :)

Activity Score 29
Creative designer/3d Artist |


dthlb72's picture

Looks like the 'after' between thighs are getting wider, shows that getting more laid than the fat one.

Activity Score 541
Art Director, ADK Malaysia
Guest commenter's picture

Jeez, the "after" looks like the Olsen twins conjoined ass. I'd hit the "before" in a second though.

Guest commenter
Drica's picture


renzz's picture

wow nice photoshop!

Activity Score 225
Advertising student. |

- Has everyone noticed the secret behind these signatures? -

Guest commenter's picture

this is so sweet

Guest commenter
salo El Malo's picture

this ad makes me feel miserable

salo El Malo
Megu's picture

ewww gross! ... I mean the after... :S

VioletYoshi's picture

Learn how to turn womens' bodies into objects! That's really what the ad is saying right? Why bother with a real woman, when you can make a fantasy one on your computer. I'm sure you fat haters would love sitting at home with your Anorexic laptop doll, then get with a real woman.

Guest's picture

The whole point of the "after" shot is that it has been photoshopped just like all the magazines of size zero models, I think her being super skinny is the whole idea!
Besides she isn't aenorexic, Ive seen many thinner people out there

Guest's picture

hhh, smart ads might get people smiling,
direct and blunt ads get some people buying
depending very much on the product / audience / culture
.. I dont want to be a smart ass.. but the agency gets good business when they make money for their clients instead of winning awards for ads that dont sell
.. but then I could be wrong
; )

Guest's picture

So is the point that the after is so awful that the person who did it should have Photoshop lessons? If that's the case, it's a bit on the subtle side, although obvious to me the "after" shows no knowledge of anatomy and I doubt they teach that in their Photoshop lessons.

Guest's picture

I think the whole point of this add is to show people not to believe everything they see in adds because photoshop can completely transform anything. So for example when you see a man or women with an amazing body(not saying the scrawny girl looks amazing) it more then likely isn't as great as it appears because photoshop can change anything.

Guest's picture

Newmoment sta je ovoo??? auuu loshooo!!!

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