Friction free, 1

Campaign
Agency Network: 
Published/Aired: 
April 2010
Semina:  Friction free, 1

Description

Advertising Agency: GNova, Sao Paulo, Brazil

Print advertisement created by GNova, Brazil for Semina, within the category: Health.

Creative Directors: Carlos Castelo, Amaury Terçarolli
Art Director: Lisiane Kindlein
Copywriter: Armando Araújo
Post production: Adriano de Zagottis, Silvio Olivieri
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Blashyrkh's picture

Let's go lube some enemies

Blashyrkh
Activity Score 32892
Art Director
luispiter's picture

I'm lost ... not understand

luispiter
Activity Score 2756
comunication
cfmanager's picture

Try to figure out

cfmanager
Activity Score 46
Marketing Manager at PolarZone
aRianna23's picture

OK... I BELIEVE I UNDERSTAND THE MESSAGE, BUT WHY MILITARY? DID HE TAKE HIS GIRLFRIEND OR WIFE TO THE BATTLEFIELD? OR... : /

don't like it

aRianna23
Activity Score 279
Media Buyer at CultureSpan Marketing
aRianna23's picture

OK... I BELIEVE I UNDERSTAND THE MESSAGE, BUT WHY MILITARY? DID HE TAKE HIS GIRLFRIEND OR WIFE TO THE BATTLEFIELD? OR... : /

don't like it

aRianna23
Activity Score 279
Media Buyer at CultureSpan Marketing
Guest's picture

Man 2 Man :)

Guest
Emanresu's picture

I'm trying to figure out whether or not those are women's shoes. However, you can see the U.S. flag on one uniform and the Cuban flag on the other uniform. There has been clashes in the past and present with the beliefs of U.S. Presidents and the policies of Fidel Castro. However, with this wonderful product, the two sides can make love, not war.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Guest's picture

aRianna, there is not a woman involved here. Gel Semina carries a line of condoms specifically made for homosexual sex. This advertisement is directed towards that line.

Guest
atb2005's picture

Agreed.

atb2005
Activity Score 13547
pez's picture

ja! great!

pez
Activity Score 1804
Creative Director
Guest's picture

i like the concept, but they could have put an extra effort in the photo. not to mention the logo

Guest
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