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Bulls

Campaign
Agency Network: 
Published/Aired: 
July 2013
Selleys:  Bulls

Description

Print advertisement created by DDB, Singapore for Selleys, within the category: Office Equipment.

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriters: Adrian Yeap, Karn Singh
Art Director: Wu Yangwei
Illustrator: Mirage
Account Supervisor: Rowena Bhagchandani
Account Manager: Sim Yungying
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9701701@qq.com's picture

Oh, I was wondering why there was a broken stuff.

9701701@qq.com
Activity Score 59
Creative Director |

Life itself doesn't have meaning, which should be created by ourselves.

Elson Miguel's picture

I really like ads that don't need any words or strap lines. Really like all three.

Elson Miguel
Activity Score 110
Art Director
monoliz's picture

perfect

monoliz
Activity Score 1304
uncertaintly's picture

Not an amazing ad, but the photoshop is.

uncertaintly
Activity Score 223
ancana22's picture

10!

ancana22
Activity Score 276
Redator
Maxster's picture

Love the handicraft. But the benefit of the product? Glues parts together yes.. And then..?

Maxster
Activity Score 67
Creative Director
andylefty's picture

Lol it's GLUE. What else would you like from it?

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
certaintly's picture

it's not a bad comment actually.
this is a simple visual resolution. a new and creative and appealing visual explanation of the product, but it has no deep thought behind it.
and it CAN be done with glue.
take the glue ads that showed an old man with his toy robot (in life-size) or with the life size porcelain doll. there, they showed the product benefit, but also went a step further by showing a deeper thought, namely that this glue can bring back your childhood toys and potentially make you feel like a kid again, give you a moment of nostalgia.

certaintly
Activity Score 3988
punit.rathor's picture

Superb boss!!

punit.rathor
Activity Score 230
Art Director at Advertising Agency
josh n.'s picture

Great ad!

josh n.
Activity Score 484
Art Director at Miami Ad School - New York |

www.joshnamdar.com

tmiltoln's picture

Too good! Specially artwork! Idea as well.

tmiltoln
Activity Score 61
Copywriter
David Gor's picture
David Gor
Activity Score 673
Art Director at JWT
Tapper's picture

idea is not clear:

super glue can make anything come together
super glue can make anything come back together
superglue can bring things that don't want to be together - together

its just not succinct ... disjointed .. there's three or more loose ideas going on ...

Tapper
Activity Score 490
Copywriter
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