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Desi's picture

oh then it would be only see-see.

Desi
Activity Score 1042
PaulyG_fill in the blank's picture

Forgive my ignorance here, but I suppose Tires are spelled Tyres in other parts of the world? This is the second posting with it spelled that way.

PaulyG_fill in ...
Activity Score 1148
Copywriter
kre8's picture

yep. thats how it was spelled before the americans bastardised the english language.

kre8
Activity Score 989
Copywriter
PaulyG_fill in the blank's picture

What's the origin? Someone said that it was British, but we in Canada still spell using the British dictionary. We spell colour with a u and favourite with a u, but we still spell tire with an i. I'm just wondering where this comes from.

PaulyG_fill in ...
Activity Score 1148
Copywriter
ellehcimeo's picture

i just dictionary.com-ed it and the spelling of Tyre is british. here's the link:
http://dictionary.reference.com/search?q=tyre

ellehcimeo
Activity Score 3376
Art Director
pixelbomb1's picture

and I am tired of it.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

ellehcimeo's picture

touché!

ellehcimeo
Activity Score 3376
Art Director
pixelbomb1's picture

a person walks in front of a car gets TIRED.
a person walks behind a car gets EXHAUSTED.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

PaulyG_fill in the blank's picture

thanks! I'm going to start spelling tyre with a y and see how much shit I can cause at work here, haha.

PaulyG_fill in ...
Activity Score 1148
Copywriter
kre8's picture

dude, you're canadian. you're born with confusion.

kre8
Activity Score 989
Copywriter
PaulyG_fill in the blank's picture

man, I hope you're kidding.

PaulyG_fill in ...
Activity Score 1148
Copywriter
ellehcimeo's picture

kre8- who? who is born with confusion? me? pixelbomb1? all of us? i'm so confused.

ellehcimeo
Activity Score 3376
Art Director
PaulyG_fill in the blank's picture

Ha, and this is pretty good. I like it much better than the previous hurricane ads.

PaulyG_fill in ...
Activity Score 1148
Copywriter
the_ashlands's picture

agreed..this is far more clever than the storm campaign.

..looks like they shoulda paid more attention in photoshop class tho...the kids and the see-saw are clearly from a different image than the background...

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

ellehcimeo's picture

this is deja vu... Ivan, have we seen this one already?

ellehcimeo
Activity Score 3376
Art Director
ivan's picture

Hope not.

ivan
Creative Director at Ads of the World
ellehcimeo's picture

ivan- maybe i've just been on too many ad sites lately. come to think of it, i found it on Coloribus, not here. there are twins of this ad!

ellehcimeo
Activity Score 3376
Art Director
ivan's picture

Yes, I checked, this is an ad from end of 2006, so you could've seen it elsewhere!

ivan
Creative Director at Ads of the World
PaulyG_fill in the blank's picture

They could do something here with a tire swing. Not sure what the execution would be, maybe a kid stuck to the tree trunk or something.
Or the dad pushing the kid on the tire swing getting dragged through the mud cause he can't let go. There are a lot of possibilities. I like this ad.

PaulyG_fill in ...
Activity Score 1148
Copywriter
the_ashlands's picture

hahahah...nice!

this definitely has lots of legs....

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Juan Carlos Javier Bossi's picture

I dont get it... if the two tires are the same (they look that way) them, both should be stick to the floor...

Or one is Firenza and the other not. It doesnt make sense... what. If the car is heavyer the tyre dosnt work????

not working for me

Juan Carlos Jav...
Activity Score 143
Copywriter
PaulyG_fill in the blank's picture

The way a see saw works, it would be impossible for them both to be stuck to the ground. I don't think they're making a comparison between the two tires in the ad. It's not like pepsi vs cola. They're showing the awesome gripping power of their tire in a fun and interesting way.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Juan Carlos Javier Bossi's picture

in the way a see saw works, the one in the ground should be the fat boy, just physics...

1 - the see saw should be broken and both kids grip to the ground.

2 - the fat kid grip to the ground, the small kid in the air but the tyre tooked part of the floor with it

3 - the ad suck. Not funny or interesting

4 - how the fat kid reach his place if the see saw was grip to the floor

And many, many more... im just tired

Juan Carlos Jav...
Activity Score 143
Copywriter
PaulyG_fill in the blank's picture

Your fat kid vs small kid is backwards. It should be the small kid stuck to the ground, because normally the fat kid would hoist him up into the air, but the tire is keeping the small kid grounded, despite the fat kid's weight trying to win the battle of physics.

PaulyG_fill in ...
Activity Score 1148
Copywriter
the_ashlands's picture

i think the execution they went with works very well...however, number two from juan carlos javier bossis (oh how i wish my name sounded that fancy)is an excellent idea that would give this spot the extra shove that it needs...

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

PaulyG_fill in the blank's picture

I hear what you guys are saying. And now I'm going to be that guy that I usually hate - i'm going to be picky. There wouldn't be a part of the ground stuck to the seat because the tire didn't rip him out of the ground. THe tire is not a magnet that pulled the other kid off the ground with incredible force. Once the 'grippy tire' touches the ground, it's not going anywhere. Does that make sense? Again, I know I'm being super picky - purely for conversation's sake.

PaulyG_fill in ...
Activity Score 1148
Copywriter
the_ashlands's picture

i see your point...but, i think the idea behind a piece of the ground being stuck to the tyre is such: the tyres grip is stronger than the blacktops bond to itself or whatever that stuff is. of course, the fat kid isnt heavy enough to tear a peice of the ground up just by sitting on the other end...but then again its just an ad thats exaggerating the reality of the situation.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Juan Carlos Javier Bossi's picture

you know, my english is weak so i try this...

1- One tyre is grip to the floor (the way a see saw works: one up, one down... right) so the little kid sits on the one grip to the floor. How and please tell me, the fat kid gets in the air.... how???

2- Lets consider then, that the fat boy reachs that position (flying), maybe the weight of the fat boy makes the little one go up but taking the floor whit it...

Sorry, its not working for me

The ad dosnt work for me

Juan Carlos Jav...
Activity Score 143
Copywriter
PaulyG_fill in the blank's picture

nevermind. I argued my point before I fully understood what you guys were sayin. The kid with the 'grippy tire' will be up in the air with ground stuck to him. I got it. That is good. Sorrry fellas

PaulyG_fill in ...
Activity Score 1148
Copywriter
the_ashlands's picture

ha..must have been typin at the same time...cheers

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Juan Carlos Javier Bossi's picture

ha, yes... thanks for the comment on my charming name, you have to ask my parents for it...

Well, i salute you both... its time to start writting for me

Juan Carlos Jav...
Activity Score 143
Copywriter
PaulyG_fill in the blank's picture

I too must get to work. Thanks for debate gentlemen. Goodnight.

PaulyG_fill in ...
Activity Score 1148
Copywriter
.nl's picture

Done before, only the angle was more interesting in the original!

.nl
Activity Score 207
Art Director
Have Heart's picture

The other execution is round about a million times better. The angle is a lot more interesting and
the photography fairly stunning. This one looks awfully photoshopped - not to mention the wrong
spelling of "tyres"...

Have Heart
Activity Score 922
Art Director
addyhoch10's picture

it's 'tyres' in british english

addyhoch10
Activity Score 2592
Art Director
creative_catalyst's picture

Forgive me but if they gripped so well would not both tyres be stuck to the ground and the plank bend like a bow? It could be construde that the fat kid has just pushed up and the skinny kid is about to do the same

creative_catalyst
Activity Score 110
Copywriter
creative_catalyst's picture

Forgive me but if they gripped so well would not both tyres be stuck to the ground and the plank bend like a bow? It could be construde that the fat kid has just pushed up and the skinny kid is about to do the same

creative_catalyst
Activity Score 110
Copywriter
fauxjebus's picture

Been done, and it works better with only one kid:
http://www.flickr.com/photos/liveu4/376576366/

See?

fauxjebus
Activity Score 501
Art Director at Trigger
umbee's picture

i agree, works better with one kid.

umbee
Activity Score 36
Art Director |

umbee.com

kre8's picture

CAN WE PUT A BAN ON ANY FURTHER DISCUSSIONS ON PHYSICS PLEASE PEOPLE?
CHEERS!

kre8
Activity Score 989
Copywriter
joey hayashi's picture

the see saw should be broken and both kids grip to the ground.
>>>it's a better idea Juan! I buy it! because the 2 tyres in the ad jz look the same!

joey hayashi
Activity Score 28
Other
Rabubi's picture

Very Very Nice! Lovely photography

Rabubi
Activity Score 560
Copywriter
Desi's picture

oh then it would be only see-see.

Desi
Activity Score 1042
AdDavid's picture

wrong concept. weight is confused with grip. tyre grip is for horizontal movement, not vertical. consumers r not fools, they have some basic and common sense.

AdDavid
Activity Score 406
Other
the_ashlands's picture

of course they do...but this is obviously not portraying reality. its a satire

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

qeldroma's picture

i've seen this one before, done in malaysia two years ago... same exact lines, for tyre as well... the only thing that is different... the kid's white...

qeldroma
Activity Score 2
Web Designer/Developer
Ace01's picture

I know the guy who did the original here in South Africa.

Ace01
Activity Score 2
Art Director
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