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Fish

Campaign
Agency Network: 
Published/Aired: 
August 2009
Sedex:  Fish

Description

Print advertisement created by Artplan, Brazil for Sedex, within the category: Transport.

Caption

Trust us. We deliver it fast.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Tico Moraes, Bernardo Romero
Copywriters: Roberto Vilhena, Gustavo Tirre, Ricardo Dolla
Photographer: Rudy Huhold
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maung's picture

nice Idea

maung
Activity Score 48
Creative Director
Guest's picture

winner

Guest
Peterrr's picture

will be cannes for sure...

Peterrr
Activity Score 108
Guest's picture

And you have no criteria.

Guest
Guest's picture

slow and fast. cool.
Tri

Guest
Guest's picture

Book your ticket to cannes

Guest
alexander_bickov's picture

Lion!!! Rrrr!

alexander_bickov
Activity Score 3279
everartz's picture

i agree that it could win something...
really nice

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Really a great idea

Guest
Oussama Black Knight's picture

Great idea , Like the whoe ad campaign

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

Guest's picture

Logic Flaw! Please tell me i'm not the only one who see's this. Huge logic flaw.

Guest
Guest's picture

You are the only one that sees whatever it is you're seeing.

Guest
Guest's picture

Incredible Campaign. Awesome Art Direction.

Guest
busyb's picture

whats the "logic flaw" ?

busyb
Activity Score 117
tanvir hassan raju's picture

another great art direction...two thumbs up

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

Guest's picture

nice execution. but it feels like first round ideas for a fedex/ups campaign.

Guest
Guest's picture

What's better?
Second round of ideas?
Third?
Seven hundred and fifty fourth round?

Guest
Guest's picture

I like this, but can someone please explain why this is Cannes worthy? I don't seem to ever really get what makes a Cannes worthy ad a Cannes worthy ad, yet people on here seem pretty good at calling them.

Guest
Guest's picture

try to change a little bit the copy... nice concept

Guest
Guest's picture

can som1 plz explain this to me

Guest
dearabby's picture

The courier service delivers so fast/reliable that the customer knows by the time the fish and water hit the table, the bowl will already be there. I do see the logic flaw Guest | Fri, 2009-08-07 06:36 mentioned: the background is the pet store, not a house. At an actual pet store the workers use nets to get your fish. You use the bag to take them home and drop them in your bowl/tank.

dearabby
Activity Score 106
Graphic Designer |

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

Guest's picture

It's ok, not bad. But definitely Cannes worthy.

Guest
Guest's picture

Well done, I think it is a great ad dunno about awards, aren't those things still political haha. But it is well done.

Guest
chamindarathnayake's picture

Max ! Grate!

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

rolling.stone's picture

Copy seems pretty beseeching. Execution is good, Idea is OK. Copy is weaker part of the ad.

They could have done some better copy.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

SoCH_TO's picture

Awesome Idea!!

Great Art Direction !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

rkdigital's picture

so new in category and impressing
great

rkdigital
Activity Score 116
Art Director
Guest's picture

done so many times

Guest
bubblestheclownfish's picture

DONE SO MANY TIMES is the lamest post without proof, and especially when posted by a "Guest".

BTW - Great ads - though the goldfish is the weakest. If it's in a pet store, why would the pet store owner be pouring a plastic bag with a fish in it into a bowl? They use nets. Bags are for people that take the fish home. Maybe that's the logic flaw noted in the post above? Also at first glance I thought it was a courier ripping open the bag to pour it out, not into something - must be the apron/uniform.

bubblestheclownfish
Activity Score 614
Creative Director
Guest's picture

Yala!
Bronze Clio 2009
Dormimundo

Guest
Guest's picture

How can you trust someone when they care for your life.....

Guest
janaka illangarathne's picture

oh! nice idea

janaka illangarathne
Activity Score 247
Art Director
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