Also From This Campaign 4
Description
Print advertisement created by Matriz, Brazil for Secretaria Estadual Da Saúde, within the category: Public Interest, NGO.
Your hands can be dangerous.
Wash them with soap and water to keep bacteria at bay.
Creative Directors: Roberto Philomena, Telmo Ramos
Art Directors: Jorge Appio, Paulo Moraes
Copywriter: Magali Moraes
Illustrator: Fescher Neoilustração
Photographer: Raul Krebs
Could have done these as hand shadow puppets, maybe would have been more dramatic.
good idea man.....
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not again!
http://adsoftheworld.com/media/print/att_wireless_international_roamin...
http://adsoftheworld.com/media/print/wwf_tiger_0
I like these, and this is my favourite in the series. Smart, simple and fun - there are too many adverts that get all serious about washing your hands, I like the fun aspect to these adverts, and for that reason I think they actually get the message across even better.
again and again and again... every year we have a painted hands idea coming up!!!
http://www.joelapompe.net/2007/10/29/painted-hands-haut-les-mains-12/
Good...gets the message across...most people that see this won't think 'oh my god not another hand painted to look like an animal' they will think 'oh that's good, musyt remember to wash my hands.
Good message. However, the art direction is not relevant to the concept.
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It is relevant to the concept.. and I explained this in my post for one of the other ads.. We have hands and we have bacteria sticking to hands.. So there's some connection there. What's the connection between At&t and hand painting?? Yeah, I know hands hold phones, but so what? Here, the bacteria are demonstrated in a creative manner.. In general, you can't see that stuff with the naked eye..
these ads might not be new concept (and certainly are not)
but hopefully should be effective
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