Monster Hands, 1

Campaign
Agency Network: 
Published/Aired: 
March 2010
Secretaria Estadual Da Saúde:  Monster Hands, 1

Description

Print advertisement created by Matriz, Brazil for Secretaria Estadual Da Saúde, within the category: Public Interest, NGO.

Caption

Your hands can be dangerous.
Wash them with soap and water to keep bacteria at bay.

Advertising Agency: Agência Matriz, Porto Alegre, Brazil
Creative Directors: Roberto Philomena, Telmo Ramos
Art Directors: Jorge Appio, Paulo Moraes
Copywriter: Magali Moraes
Illustrator: Fescher Neoilustração
Photographer: Raul Krebs
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Highest Rated

lucdesaulniers's picture

Kermit! Mad Kermit! Like said... boring and amateur

lucdesaulniers
Activity Score 1145
Molecule's picture

I didn't notice it was real hands at first. That makes it even cooler.

Molecule
Activity Score 435
Copywriter
Adaddicted's picture

Body art, hand paintings... Brazillion times............ on AotW!!!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

John van de Vorstenbosch's picture

I'm not a big fan of the art direction, or the art. But the idea actually appeals to me. No nagging about deseases and such. Just the hands & just the warning. Nicely worked into a concept. Not bad!

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
franksandres's picture

Love it!

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
joelapompe's picture
joelapompe
Activity Score 4021
atb2005's picture

What is it guys that you don't like about the art direction? I personally love it. I like the choice of vivid colors, which demand your immediate attention. And yes hand painting has been done before.

atb2005
Activity Score 13547
lucdesaulniers's picture

The message, it's the message (or what message?). Who cares about the art if the message is not going through. Beside, kids don't get scared my monsters, they love them. Parents are scared..,.

lucdesaulniers
Activity Score 1145
atb2005's picture

Kids are not scared by monsters, they love them? That's debatable.. Also, why are you mentioning just kids? Is this ad targeting just kids or people in general?

I get why they chose to use hand painting for this ad.. Because bacteria do stick to hands. So using hand painting is one creative way to demonstrate that. I've seen other "hand painted" ads where there was no connection whatsoever between the product being advertised and the art of hand painting.

atb2005
Activity Score 13547
art.vs.commerce's picture

Typography is a disaster. Overhang your punctuation for a start.

art.vs.commerce
Activity Score 566
Art Director
Shubhra Aggarwal's picture

abso-freakin-lutely BORING! >:|

Shubhra Aggarwal
Activity Score 86
Marketing Manager
Phil Lestino's picture

Unlike the 'exciting and clever' ideas this one works asimply to get a simple message across....

Phil Lestino
Activity Score 1682
Lizaad's picture

bEST OF tHEM aLL

Lizaad
Activity Score 146
Art Director at Verdant Zeal
silvi's picture

This is the best!

silvi
Activity Score 4170
Copywriter
lucdesaulniers's picture

Kermit! Mad Kermit! Like said... boring and amateur

lucdesaulniers
Activity Score 1145
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