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erhanali's picture

Very strong concept. Nice.

Activity Score 368
Copywriter |

"Everyday is one short life"

Enas's picture

i can't see the childish at this campaign I'm sorry
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Activity Score 741
Art Director |

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

focus group's picture

How are the eyes childish? The ads look good, but I not sure about the idea.

focus group
Activity Score 146
theredm's picture

I don't think the eyes are supposed to look childish. The copy is the primary focus of this campaign. I like them. Very powerful, and kind of scary.

Activity Score 252
Graphic Designer
juliangray's picture

mmm i really like the concept, but dunno about the execution i think they spoiled a great concept.

Activity Score 987
Art Director
Beatboxer's picture

Well, the execution could have been different, of course. I agree with theredm, the copy is the focus here. And it's truly good, as this campaign isn't directed TO the children, it's about them. The copy is good, the headline is good... Maybe with another visual approach the thing would be stronger, but still, it's GOOD.

Activity Score 1517
miko1aj's picture

What are You talking about? This execution is astonishing. Very strong, very graphic, eye catching, with good typography, selling the story, outstanding. Beautiful campaign

Activity Score 3086
elmike's picture

intresting. very strong visually. i think the headline doesn't need the "keep your mouth shut". it works well with the "this will be our little secret, honey". like it although i think the execution might be too artsy, modern. i have a conflict here between what your trying to say and the way you say it. don't think this art direction captures the emotion behind the message.

Activity Score 15
Creative Director
Carlos Duty's picture

mejor texto que la otra pieza, pero igual lugar común en situación y forma de decirlo.
y... TREMENDA dirección y buen concepto.

Carlos Duty
Activity Score 96
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