Prejudice, 1

Agency Network: 
May 2016
Second Chance: Prejudice, 1


AfroReggae, an NGO in Brazil focused on social capital and art, has launched Segundo Chance (Second Chance), an employment agency staffed by ex-convicts. Even after doing their time, ex-convicts are still being seen with prejudice by employers and society. With doors to the labor market always closed, many of them end up going back to crime, whose doors are always open. Segunda Chance was created as the only employment agency in the world made by ex-convicts for ex-convicts, providing guidance and getting people to the labor market.

Print advertisement created by Artplan, Brazil for Second Chance, within the category: Public Interest, NGO.

Advertising Agency: Artplan, Brasilia, Brazil
Chief Creative Officer: Roberto Vilhena
Creative Director: Andre Sartorelli
Art Director: Fleytcher Soares
Copywriter: Marcelo Goes
Illustrator: Diego Moscardini
Creative Retoucher: Fleytcher Soares
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