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Green flames

Campaign
Agency Network: 
Published/Aired: 
March 2008
Seat:  Green flames

Description

Print advertisement created by Atletico, Spain for Seat, within the category: Automotive.

Caption

The SEAT Leon Ecomotive. Mean but green.

Advertising Agency: Atletico International, Barcelona, Spain
Creative Director: Jason Bramley, Jonny Biggins
Executive Creative Director: Arndt Dallmann
Art Director: Amrit Jandu
Copywriter: Ben Carson
Designers: Daniel Mascarenhas, Diego Ghirardo
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RIZLA's picture

dont send this to any festival in the world please

RIZLA
Activity Score 42
YR |

SSS

Guest commenter's picture

whats your real name so we can look out for your work? would b nice to see some stuff.

Guest commenter
marcel7's picture

The car doesn't look mean at all. The leaves and plants either. So why mean?

marcel7
Activity Score 996
Copywriter
whitespace's picture

i suppose by 'mean' they mean average.

whitespace
Activity Score 1953
Creative Director
kurtberengeiger's picture

I think it's pretty ok. Not "WOW", but good bread & butter work.

kurtberengeiger
Activity Score 7327
Copywriter
SeanMartin's picture

Man, you guys hate everything today? C'mon, this is a good ad. It takes an aspect of car decoration everyone knows and turns it on its ear -- in case someone missed the memo, the plants *arent* supposed to "look mean", just parodying the flame effect you usually see.

Nice work, well done. No, not festival work -- but given that most of that is garbage anyway, so much the better.

SeanMartin
tantrik_indian's picture

No mention how it is 'green'. Just because it has some shrubs painted on it?

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

TariqA's picture

by far the best out of the series... i think its pretty good despite all the moaning above...

TariqA
Guest commenter's picture

This has been done.

Guest commenter
Guest commenter's picture

by your mum no doubt!

Guest commenter
Guest commenter's picture

sweet. i like the christmas ad also. made me laugh as i was cleaning the crumbs off my bosses shoes. by the way, he's a she! :)

Guest commenter
fat boy's picture

Well, if you take into consideration that all car ads have been tarnished by th time of print, this is a super ad. Dont think Ive ever seen a white car on a white background. A stand out ad. Well done for that alone. But its very coooool on its own merit!

fat boy
Rav's picture

Love the idea, a mean car with a green heart, thats the way forward nowadays.

Rav
Guest commenter's picture

nice concept... like the green flames, vines. If i saw this on the street, I wud stop and stare. Although, it needs bigger alloys on it.

Guest commenter
Guest commenter's picture

slick graphic. well made. balanced in colour, hard to miss. yeah, i like this one a lot.

Guest commenter
Guest commenter's picture

sexy. and green in its execution.

Guest commenter
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