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Access

Campaign
Agency Network: 
Published/Aired: 
December 2007
Seat:  Access

Description

Print advertisement created by Atletico, Spain for Seat, within the category: Automotive.

Caption

SEAT Altea Freetrack. Access all areas.

Advertising Agency: Atletico International, Barcelona, Spain
Creative Directors: Jason Bramley, Jonny Biggins
Executive Creative Director: Arndt Dallmann
Art Director: Amrit Jandu
Copywriter: Ben Carson
Illustrator: Diego Ghirardo
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Guest commenter's picture

old concept
contour lines suck!

Guest commenter
jsantanaxp's picture

playboy magazine? argh.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

RIZLA's picture

sucks

RIZLA
Activity Score 42
YR |

SSS

slip's picture

disgusting

*****

slip
Activity Score 919
designer |

SJB

Guest commenter's picture

cierra la boca qq no tienes ni puta idea de lo q es diseño

Guest commenter
whitespace's picture

ooh... can we explore the cavernous cave with bats flying out?

whitespace
Activity Score 1953
Creative Director
Crisp One's picture

hahahahah.. best comment so far

Crisp One
Activity Score 2005
Other at New York
Andy-B's picture

what does a car have to do with PLAYBOY?

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Guest commenter's picture

it's sexy..well supposedly. I like the idea, if it was a real pb cover it hits the target group i guess.

Guest commenter
shahidali's picture

someone pls tell the advertisers that we need to maintain a minimum level of decency, not choose the easy way and not to cross the line. we r living in a society and we r not here to sell sex. we r not working as sex broker for a hell bound public property...

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

JamaisVu's picture

Dude, it's Playboy magazine (a sex magazine).

JamaisVu
Activity Score 408
shahidali's picture

dude, watch carefully...
by the by, had it been a playboy mag, my words wouldn't have changed...

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

JamaisVu's picture

You're right, my mistake. :)
It's a bad concept anyways.

JamaisVu
Activity Score 408
desailly's picture

It's a bad concept. It's not disgusting. Unless you find naked women scary and disgusting.

Honestly, there are some really prudish people commenting on this site.

desailly
Activity Score 470
Copywriter
JamaisVu's picture

I agree. Advertising is not for the prudes or the faint of heart :-)

JamaisVu
Activity Score 408
shahidali's picture

no where in the chain of response, did i find the word 'disgusting'. careful observation decreases chances of errors.

what i challanged is the line of moral and ethical boundary. runner for the great advertising guru post, don't forget to be a human. everything sells, but would u be a seller of everything?

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Reality check's picture

When we choose Advertising, and to a greater extent any career in the Commercial Arts, aren't we crossing the boundaries of our own moral and ethical views of art and human culture?

By being an ADman, I chose to fuel the blight on our culture. Art is genuine, Advertising is an illusion of art used to sell products or services. Sex sells.

The ad above is not art, nor is it a good ad. That is it's only failure.

I will now climb down off of my soap box and resume a brainstorm for the next great way to...

Reality check
Guest commenter's picture

Well, when in Rome... When in the middle east...

Guest commenter
Guest commenter's picture

bad

Guest commenter
Guest commenter's picture

Access all areas. With the playboys choice: the seat altea freetrack. I can't hear you, my 1966 porsche 911 S has this fucking loud engine. fugedit!

Guest commenter
jazzywezzy's picture

Apart from the quality of the ad, could somebody please tell why a Spanish agency uses a German Playboy cover?

jazzywezzy
Guest commenter's picture

Access all areas. With the playboys choice: the seat altea freetrack. I can't hear you, my 1966 porsche 911 S has this f***ing loud engine. fugedit!

Guest commenter
Scam Detector's picture

What's wrong with her tits?

Scam Detector
Activity Score 1048
General Manager
Guest commenter's picture

Them tits breast fed you Toro boy. SO, the qustion is, whats wrong with you?

Guest commenter
Scam Detector's picture

Don't try to be clever. Look at the position of the tits, pretty weird huh.

Scam Detector
Activity Score 1048
General Manager
Guest commenter's picture

i guess they are implants. or contoured from them.

Guest commenter
Guest commenter's picture

The agency has a Pan-European base who advertises the brand in all countries. The fact that there was an opening for the German market speaks volumes for a brand and the agency.

By the way, it was a real Playboy front and back cover. As it's clearly indicated on the front. lol

I saw it when I was in Germany!

Guest commenter
mbcomms's picture

i am still trying to associate the product/brand with the magazine and the sex related message the visual is sending.

mbcomms
Guest commenter's picture

PLAYBOY tie in you spastic.

Guest commenter
Guest commenter's picture

Desailly, prudish people indeed, they all sound like they've spent the whole year getting bent over the table to get an ad through... then didn't! This is quite cool! And in regards to your comment! show us all what you've done! full marks to the creatives!

Guest commenter
singye's picture

i like this ad, does that make me a bad person? :(

singye
Activity Score 180
Mountbatten
Guest commenter's picture

Unbeliveable! bunch of clowns on this site! you a sheep or a free thinker Singye. I like it too! great wrap around idea! ever heard of tie ins with other brands!!??

Guest commenter
Guest commenter's picture

ask her yourself toro. she's your mum.

Guest commenter
luispiter's picture

http://mimundoenotromundo.blogspot.com/

uffff .... i need a this car..jajaja

luispiter
Activity Score 2756
comunication
STRTLRS's picture

See you guys later, I have a "place of worship" to go to...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

fat boy's picture

hahahahahaha! me too! i hope the engine goes when im there.

fat boy
forthright's picture

Any CD worth their weight in gold will dismiss all the negative comments and judge the ads on there own merit. A good idea always creates instant bad vibes amongst the ones losing. Now get me a coffee whilst your there.

forthright
SeanMartin's picture

The silliness of the concept aside, the execution could have been far, far better. Yes, there *is* something weird about her breasts: they look too conical, like they're defying gravity or something. And the photoshop work of the car just doesnt work somehow: yes, it matches the presumed perspective, but it still looks wrong.

As for the discussion of prudery? Whatever, guys.

SeanMartin
d spec's picture

Thats probably because its a contour MAP seanmartin. not a real woman. When was the last time you had a woman? Graphically, the imperfections make it... if it was perfect, it would look even worse, like a tracing not a cleverly created map. And yes it is excellent, it is a wrap around, this, looks different when opened and when closed. Clever.

d spec
SeanMartin's picture

Is that your best shot? "When was the last time you had a woman"? Pretty lame, jack, about as lame as your stating how "clever" this is. Are you that desperate for something to whack off to?

No wonder you're still working in that sad little office.

SeanMartin
Guest commenter's picture

better how? elaborate on your comments Mr. ECD!! im just a thrid party observer, who likes the ads, but your negative bull just makes me think, what validationa re you giving to the ad by saying its shit?? In every ad that comes on, you are the same! :-s Justify it!

Guest commenter
Scam Detector's picture

Isn't he doing that? Can't you read?

Scam Detector
Activity Score 1048
General Manager
phoamcor's picture

This device is as old as the hills on....never mind.

FAIL.

phoamcor
Activity Score 1284
Crystal Clear's picture

lol, it says "Place of worship" where it counts the most!

http://www.kirmiziodulleri.com --- http://www.kirmizidergi.com

Crystal Clear
Activity Score 83
Other at Media - Newspaper
Guest commenter's picture

oh yeah. just saw that. hehe.

Guest commenter
Horrified's picture

This is disgracefull to the human race. Look at the way you are making an object for a woman. How would you feel if you came across a man in this pose? I think it would make you feel like never wanting to buy that car ever! How does this benefit the human race? You are creating drooling men who become stalkers and creepy lustful beings crawling about the earth. There are so many other things to explore in life such as your mind and why this is so discgusting to all of man kind. THere is so much more to life than this and this is exactly the reason why peoples minds get so obsessed with the flesh and do unspeakable acts. Please destroy this ad. You could make something a lot more beautiful and inspirational. THis is dispicable.

Horrified
sachio's picture

wow - you've got some issues. True, there is more to life than it - but you are irrationally upset. You were brought into this planet by "unspeakable acts", I can guarantee it. Take a deep breath - think independently. Believe and support what you want to support. Don't preach your opinion. And Relax. Love you.

sachio
Activity Score 78
Advocatus Diaboli
Guest commenter's picture

horrified was born immaculately, i can assume. Maybe he likes the christmas joseph and mary ad?

Guest commenter
Crisp One's picture

Horrified is right, they could of added a few more broads, one is despicable,but three would be beautiful and inspirational

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

looooooooool. i cant stop laughing.

Guest commenter
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