See it first

Agency Network: 
Published/Aired: 
September 2008
Sears:  See it first
Sears Print Ad -  See it first

Description

Print advertisement created by Lg2, Canada for Sears, within the category: Professional Services.

Advertising Agency: LG2, Quebec, Canada
Creative Director: Luc Du Sault
Art Director: Vincent Bernard
Copywriters: Luc Du Sault
Photographer: Marc Couture
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CR_AD's picture

the idea is good but the DA is bad !
damage because the announcement could have been much better
In this moment a other AD for optical "YOU WILL LOVE YOU" is better !

link : http://www.coupsdepub.com/article-24052757.html

CR_AD
Activity Score 413
Other
Guest commenter's picture

Very Nice!

Guest commenter
Guest commenter's picture

This is an execution for some or other product that improves your reflexes. Doesn't ring true for an optical product.

Guest commenter
sloppy4's picture

it's tongue in cheek, you nerd.

sloppy4
Activity Score 1492
Crisp One's picture

HA!

Crisp One
Activity Score 2005
Other at New York
Roger Daly's picture

Suit alert! Suit alert! Pahahahahahaha...

Roger Daly
Activity Score 355
Anne's picture

very good job.

Anne
Activity Score 508
Art Director
Sobo's picture

I think it is quite refreshing and different for an optical retailer. Makes sense to me.

Sobo
a.b.'s picture

really? art direction hurts so bad.

a.b.
ZZbottom's picture

i think others' cheering is too sudden. a couple of frames perhaps.

ZZbottom
Activity Score 111

zzbottom

sneakyhands's picture

i agree. without hitting the audience over the head, i almost want this to be a filmstrip. at first i didn't get that they were in sequence, so i was looking for the differences.

PS: is that john mccain seated in front of our hero? must be watching the dallas mavericks. haha, he's old.

sneakyhands
Activity Score 1857
Copywriter
Elrehpani's picture

excelente!!!

Elrehpani
Guest commenter's picture

Nice!

Guest commenter
robot rock.'s picture

muy divertido.

robot rock.
Guest commenter's picture

Great idea
Bat AD

Guest commenter
vagdz's picture

I wouldn’t say bad AD. Maybe honest AD. I like the idea, though.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
okee dokee's picture

You know what? You’re perfectly right.

okee dokee
Activity Score 21
antwerp
Guest commenter's picture

Nice idea. "muy divertido" is the right word.

Guest commenter
Whip's picture

you needed 9 frames to tell this boring story. really.

Whip
Activity Score 80
Bogott's picture

I think you need a lot of pictures before the last one. It puts emphasis on how great you see with the glasses. Otherwise, it would look like a "before and after" ad and it wouldn’t be clear enough.

Bogott
Activity Score 244
Marino advertising group
luispiter's picture
luispiter
Activity Score 2756
comunication
Guest commenter's picture

Is nice. Easy to get.

Guest commenter
Guest commenter's picture

is nice. I think is easy to get.

Guest commenter
nad1970's picture

nicely done

nad1970
Activity Score 11
Art Director at Islamabad
murlithati's picture

Cool Cool

murlithati
Activity Score 22
noitseuq |

--
Thanks and Regards

Murli Thatipamula

Graphic Designer & Visualisar
9833569563

Guest commenter's picture

I like

Guest commenter
Roger Daly's picture

Roger, that.

Roger Daly
Activity Score 355
Whip's picture

or maybe you just need a better idea Bogott. That one is pedestrian.

Whip
Activity Score 80
Guest commenter's picture

Interesting.

Guest commenter
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