Description
Print advertisement created by Lg2, Canada for Sears, within the category: Professional Services.
Creative Director: Luc Du Sault
Art Directors: Luc Du Sault
Copywriter: Nicolas Boisvert
Illustrator: Marc Rivest
Photographer: Benoit Camirand
Good Aproach. But this execution reminds me a print of viagra and another one's about something of glass.
Tbwa Peru and others have done the same.
Well done you guys!
Well done you guys! Very funny!
done before
Yeah. Great basic idea, but lame execution. And why a one-off?
So basically, anyone with good eyesight can see the trick, right?
ah ah! Weel done you guys!
Done for Viagra and an Italian windex like product. This is a blatant rip-off. Links coming soon. You should be ashamed of yourselves.
Good concept and the photo. The composition is a little tough. Maybe if it had been framed from both sides it would be more pleasant to look at. Maybe just too much of negative space.
Fantastic idea. I see this winning awards.
Sears optics and you'll not be tricked, but what a pity not to enjoy the show.
good job and art direction but.... remind me a print about glassex from italy
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