Magician

Agency Network: 
Published/Aired: 
May 2009
Sears:  Magician
Sears Print Ad -  Magician

Description

Print advertisement created by Lg2, Canada for Sears, within the category: Professional Services.

Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Luc Du Sault
Copywriter: Nicolas Boisvert
Illustrator: Marc Rivest
Photographer: Benoit Camirand
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Guest's picture

Good Aproach. But this execution reminds me a print of viagra and another one's about something of glass.

Guest
Guest's picture

Tbwa Peru and others have done the same.

Guest
Guest's picture

Then show us the example, a lot of guests have done the same comment.

Guest
Ed Mintone's picture

funny

Ed Mintone
Activity Score 585
Other
Ed Mintone's picture

funny

Ed Mintone
Activity Score 585
Other
Guest's picture

Well done you guys!

Guest
Guest's picture

Well done you guys! Very funny!

Guest
shahidali's picture

don't under estimate the viewers.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

Guest's picture

done before

Guest
shahidali's picture

don't under estimate the viewers.

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

Ed Mintone's picture

funny

Ed Mintone
Activity Score 585
Other
Guest's picture

Yeah. Great basic idea, but lame execution. And why a one-off?

Guest
Guest's picture

So basically, anyone with good eyesight can see the trick, right?

Guest
Guest's picture

ah ah! Weel done you guys!

Guest
Guest's picture

Done for Viagra and an Italian windex like product. This is a blatant rip-off. Links coming soon. You should be ashamed of yourselves.

Guest
elyoshiro's picture

Very Nice!!!!

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

kitkiritkit's picture

yeah

kitkiritkit
Activity Score 73
student
AlexM's picture

Good concept and the photo. The composition is a little tough. Maybe if it had been framed from both sides it would be more pleasant to look at. Maybe just too much of negative space.

AlexM
Activity Score 131
Photographer at Photographer |

High-end Photo Retoucher | Stock photo archive

Brainsugar's picture

nice

Brainsugar
Activity Score 1634
Copywriter
Guest's picture

Fantastic idea. I see this winning awards.

Guest
Bob08's picture

Sears optics and you'll not be tricked, but what a pity not to enjoy the show.

Bob08
Activity Score 749
vagdz's picture

Good job. Good art direction.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
vagdz's picture

Good job. Good art direction.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
Chopper's picture

Nothing about shadows?

Chopper
Activity Score 1015
Guest's picture

good job and art direction but.... remind me a print about glassex from italy

Guest
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