Description
Print advertisement created by Lg2, Canada for Sears, within the category: Professional Services.
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Accountants: Sandie Lafleur
Illustrator: Marc Rivest
Photograph: Marc Couture
The use of an eagle and a lynx isn't a new for "good vision", but as a mask with the branches, it makes it totally new. I really like it.
dooooooooone !!!
http://adsoftheworld.com/media/print/opticas_schilling_owl?size=_original
http://adsoftheworld.com/media/print/opticas_schilling_eagle?size=_ori...
and done better :)
The Jobless Writer
Will Think for Salary
dooooooooone !!!
http://adsoftheworld.com/media/print/opticas_schilling_owl?size=_original
http://adsoftheworld.com/media/print/opticas_schilling_eagle?size=_ori...
actually the idea is different with your "doooooooooooone" ads.
here it says : "see as an eagle"
the other one says : "even an eagle could see better"
different idea, different execution
same logic, same idea, just different text, but analogy exactly 100% the same. Sorry.
Yes, the use of an eagle for optics has been done before. As a mask like this, no. Therefore, it makes it new. By the way, your comments are not very reinventive.
it's weirdly likeable.
The Jobless Writer
Will Think for Salary
i like this better than the done one, simple and so imaginable, i like it.
Wouldn't be surprised to see these at least shortlisted at Cannes.
Also, I think these get the point across much more succinctly than the ads mentioned in the comments above.
first idea! and... i don't get the shadow down the mask. is it floating on air?
I don't like it
The mask idea is totally new. Simple and strong.
I think good ideas can be recurring. Still this is an idea working and well done.
art design & graphic direction
www.silviacapurro.com
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