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Harpoon, Egret

Campaign
Agency Network: 
Published/Aired: 
May 2012
Like
53
Views
11722
Sea Shepherd:  Harpoon, Egret

Description

Print advertisement created by Heads Propaganda, Brazil for Sea Shepherd, within the category: Public Interest, NGO.

Caption

Predatory fishing doesn’t only threatens ocean life.

Advertising Agency: Heads, Rio de Janeiro, Brazil
Chief Creative Officers: Flávio Medeiros, Luis Christello, Kike Borell
Art Director: Fernando Maciel
Copywriter: Leonardo Konjedic
Photographer: Manipula Studio
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Highest Rated

KDbranding's picture

I should say the photography technique was great !!!

KDbranding
Activity Score 78
Graphic Designer
KDbranding's picture

I should say the photography technique was great !!!

KDbranding
Activity Score 78
Graphic Designer
tirthomitro's picture

wrong grammar. pitiful copy.
the kickass art is the only saving grace and perhaps the only
outside reason why it might be picked up by the jury if at all picked
up, that is.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

iambusy's picture

bad copy,,cmon guys

iambusy
Activity Score 2219
Copywriter |

busy.

Milan Solanki's picture

don't get it

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
Milan Solanki's picture

got it, copy ruined it

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
kleenex's picture

Bold art.

kleenex
Activity Score 58793
Web Designer/Developer
mmackinven's picture

As a spearfisher this ad doesn't make any sense at all, no connection to the wildlife with spearfishing, a net would be heaps better. Spearfishing is the least destructive form of fishing, as you target the 'one' fish at a time. Unlike line/net fishing, you don't catch small and unwanted fish. And the spears outside of the water?

We're predators, we kill fish, we just need to do it in a better way.

2 stars for the photography, looks great!

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

passion-art's picture

Bloody good piece of art! cheers!

passion-art
Activity Score 42
Producer/Director at USA |

www.toptrailers.site11.com

salil.sharma's picture

excellent campaign

salil.sharma
Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Meow Me's picture

art-good, copy-no

Meow Me
Activity Score 62
Copywriter at RC&M, New Delhi
stewart76's picture

Bad copy

stewart76
Activity Score 234
BLOODY FOOL's picture

good visual

BLOODY FOOL
Activity Score 199
gonndo's picture

Very aggressive indeed, but I like it...

gonndo
Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture

Bela idéia! A vida é como um caminho de dominós! se a primeira cai...

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Feysless's picture

very intense..i agree weak copy

Feysless
Activity Score 2622
Art Director |

groovy baby!

thedesignaddict's picture

Simple, strong and to the point. Shame about the bad translation, but I assume these didn't run in English.

thedesignaddict
Activity Score 5403
Art Director at Freelance
carlos aranibar morcos's picture

bravaso

carlos aranibar...
Activity Score 5
metis's picture

Clunky copy but awesome execution of a strong idea

metis
Activity Score 413
Copywriter
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