Harpoon, Bear

Agency Network: 
May 2012
Sea Shepherd:  Harpoon, Bear


Advertising Agency:

Print advertisement created by Heads Propaganda, Brazil for Sea Shepherd, within the category: Public Interest, NGO.


Predatory fishing doesn’t only threatens ocean life.

Chief Creative Officers: Flávio Medeiros, Luis Christello, Kike Borell
Art Director: Fernando Maciel
Copywriter: Leonardo Konjedic
Photographer: Manipula Studio
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Highest Rated

horaceschultz@gmail.com's picture

Sorry but I dont like it..

Activity Score 15
Art Director at Adforce DDB
Guillermo Meza's picture


Guillermo Meza
Activity Score 167
Photographer at freelance
stke's picture


Activity Score 270
fecoporto's picture


Activity Score 12
Art Director at Sagarana Comunicação
passion-art's picture

Sad but true!

Activity Score 40
Producer/Director at USA |


stickynotes's picture

very strong visual.

Activity Score 1048
somecopywriter's picture

Wow, powerful shot!

Activity Score 1107
Copywriter at Boomtown
arvin's picture

good visual

Activity Score 335
Fernando Fernandes's picture

Bela idéia! A vida é como um caminho de dominós! se a primeira cai...

Fernando Fernandes
Activity Score 1410
Creative Director at Criative Director \TBWA Bolívia
horaceschultz@gmail.com's picture

Sorry but I dont like it..

Activity Score 15
Art Director at Adforce DDB
RosieAus's picture

Very poor effort photo editing this photo and the one of the bird to slander spearfishing, spearfishing is the most selective and sustainable way to harvest fish, each fish is targetted individually the diver has the ability to select the species and size of fish eliminating bycatch which is common with most other methods of fishing. spearfishermen DO NOT target birds or Bears- if someone tried to spear a grizzly bear with a speargun the man not the bear would have a 99% chance of being killed. If the people who put this together really believe that spearfishing is a threat to the birds the bears or even the fish then they need to wake up and smell the roses. this is yet another blatant example of cultural vilification by the Extreme Green or animal liberation Pirates

Activity Score 4
saltierdog's picture

very poor taste
reflecting complete lack of the fundamental understanding of what underwater hunting is all about
grossly negligent use of symbolic images that are not associated with each other

Activity Score 2
spearoo's picture

Once again the hippies actually have no idea of what they're talking about. Paul Watson is a terrorist.

Activity Score 2
Ben H's picture

I am not sure what I find more disturbing about this “add”.

1. The completely sensational and fictitious scenario portraying creatures suffering that is then stamped with the Sea Shepherd logo.
2. The ability of somebody who “loves animals” to spend considerable time dreaming up a scenario in which two creatures are suffering a horrific and simultaneous death at the hands of a harpoon wielding maniac who somehow managed to wait beside a river until the very moment that the two were lined up perfectly to be killed. Please this is ridiculous. Perhaps you could have shown something realistic like habitat destruction? Just a thought…

Sensationalist rubbish like this does not help any body; you cheapen the image of the organisation you claim to so staunchly represent, you show the deaths of animals in such a bizarre manner that it is borderline funny.

The average intelligent person views this as rubbish. Treat people like idiots and you will only attract idiots.

Best of luck with your next add, what is it? A migrating duck been knocked out of the air by a farmers wayward potato?

Ben H
Activity Score 2
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