Advertisement

Warrior

Campaign
Agency Network: 
Published/Aired: 
December 2008
Scrabble:  Warrior
Scrabble Print Ad -  Warrior

Also From This Campaign 2

Description

Print advertisement created by JWT, Chile for Scrabble, within the category: Gaming.

Advertising Agency: JWT Santiago Chile
Creative Directors: Matias Lecaros
Art Director / Copywriter: Matias Lecaros
Illustrator: Astro image Creators
Photographer: Patricio Pescetto / Astro image Creators
Other additional credits: Tomás Vidal, Israel Urrutia, Tomás Neely, Leo Farfan
Log in to post comments
federo's picture

EXCELLENT
I can´t explain myself how this can be done better.

Cannes, pay attention to this

federo
Activity Score 781
advertising agency
Guest's picture

Wow, so I now know what scrabble is like. great.

Guest
sold's picture

is the same campaign, of course.
look the credits.

sold
Activity Score 3379
Copywriter
Guest's picture

utter ubishbr

Guest
Guest's picture

great work !!!!!!
excellent

Guest
Guest's picture

Wow! Scamp work should be like this. If creatives cant do a 'proper' scamp - better stick to 'routine'

Guest
SandMan69's picture

Not bad. But it looks like he was actually cut into pieces. Grim

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

comAd's picture

i'm not so sure.

comAd
Activity Score 162
Copywriter
Guest's picture

i don't get this, can someone please explain???

Guest
DarkSide's picture

Love the campaign.

But I dont like the ones with repeated letters like this one.

The fact that he has a sword could be misleading for someone that sees this one before the others

Anyway, the rest of the campaign will be a silver or gold in Cannes

DarkSide
Activity Score 1066
Other
Guest's picture

Still great follow up of the campaign !

Good job guys!

Guest
Guest's picture

Tremendous advert... I like it

Guest
Guest's picture

We will see it again in Cannes!!!

GREAT!

Guest
Guest's picture

engaging idea that talks beautifully to the Scrabble-mindset.

Guest
Todster35's picture

My only problem with this is that without the title I wouldn't necessarily have come up with warrior. My first thought was Samurai - which is still seven letters.

Todster35
Activity Score 94
Copywriter at Bray Leino |

DevonDan

Lecter Lecaros's picture

HI Im Matias Lecaros the author of the ad, and the real title is imuaras (samurai) the name warrior is a error of the web site.
cheers

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

Guest's picture

inspiration
such a sick idea

Guest
willy wonka's picture

Excellent Art!!!!

willy wonka
Activity Score 137
work
Kamikaze777's picture

Love it!

Kamikaze777
Activity Score 119
My deskop
Kamikaze777's picture

Love it!

Kamikaze777
Activity Score 119
My deskop
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement