Agency Network: 
December 2008
Scrabble:  Submarine


Print advertisement created by JWT, Chile for Scrabble, within the category: Gaming.

Advertising Agency: JWT, Chile
Creative Directors: Matías Lecaros
Art Director / Copywriter: Matías Lecaros
Illustrators / Photographers: Cristian Gastelo, Boris Berstel, Astro Image Creators
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Guest commenter's picture

Maybe Scrabble will hold a workshop in Cannes since it has become such an immense advertiser worldwide.

Guest commenter
Guest commenter's picture

It would have worked better with a 7 letters word...
(That would have been a "Scrabble"!)

Guest commenter
Guest commenter's picture

A new rule?

Guest commenter
Guest commenter's picture

amazing how many agencies hold the scrabble account, isn't it?!
....and legos, and wonderbra, and hot-wheels, and tobasco sauce, and super-brihgt flashlight makers......
this campaign is decent but way too easy...

Guest commenter
Ad_Man's picture

ok, so here we are again. scrabble is the new wonderbra, usb pendrive, bubblegum, or any other ad award winning product. WHO CARES?
this ad is good.

Well donde JWT CHILE!!

Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest commenter's picture

I care. We're talking ads, not art.

Guest commenter
DarkSide's picture

Like it

Activity Score 1064
Guest commenter's picture

The letters that spell submarine can also spell urbanism... part of the fun of Scrabble is that the same batch of letters can spell lots of words. This metaphor misses that a bit. But other than that, still a pretty good ad for a sketchy client.

Guest commenter
Guest commenter's picture

They also spell busierman which in louisiana slang means a man who is busy.

Guest commenter
Ad_Man's picture

that thing you two are commenting seems like a good approach if it's not done...

Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Javier Ramírez's picture

No sé cual es precisamente la idea aquí decir, ok el submarino en partes desordenadas pero y?
Me gusta la gráfica y la vuelta está interesante pero ¿no es muy simple?

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

john doe's picture

best print ad since a while.
great job!

john doe
Activity Score 1571
Art Director
YOSUMAS's picture

It is a very good campaign. Congrats JWT Chile. Lets hope is real, because things this good deserves to be seen.

Activity Score 17
Real1's picture

Scrabble? Do they still sell it?

theanc's picture
Activity Score 2784
Art Director at Grey Brazil |

rula's picture

the best of the year in chile....
may be...

Activity Score 101
Copywriter at Unitas RNL
Guest commenter's picture

i liked it at first, at least as a simple attention getting ad, but the advertisers dont know crap about the product... that you can only have 7 tiles in your deck at one time! so that blows their chance and makes these scam!!!!!!!!!!

Guest commenter
Guest commenter's picture

Don't get it, explain please

Guest commenter
dico's picture


Activity Score 332
Establecimiento Las Marias - Graphic designer |

Guest's picture

short list. at least.

willy wonka's picture

excellent Art!!

willy wonka
Activity Score 137
MidasTouch's picture

I like that very much.

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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