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Squirrel

Campaign
Agency Network: 
Published/Aired: 
August 2010
Scrabble:  Squirrel

Description

Print advertisement created by Ogilvy, India for Scrabble, within the category: Gaming.

Caption

The surprising power of words. Scrabble

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Copywriters: Sukesh Kumar Nayak, Ragini Singh
Art Directors: Heeral Desai Akhaury, Pushkar Shintre
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Highest Rated

Guest's picture

cheers, now it makes sense, but to those who have not played scrabble this ad is just confusing.

Guest
sirvan's picture

NO MORE FAKE SCRABBLE ADS.

Thank you.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

TSD Agency's picture

Anyway, good idea :) And what's so wrong with fakes?

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

nspad's picture

Good art direction. Where are the illustrator creds, Ivan?

nspad
Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
bobby666's picture

great campaign. well done oglilvy as usual.

bobby666
Activity Score 1462
RMG Connect, India
kalpesh78's picture

great illustration... nothing so great about the idea. Role reversals have been done to death...

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Billoughsby's picture

Great stuff.

Billoughsby
Activity Score 5154
Art Director |

That's it.

gon_enelcamino's picture

don't like the copy

gon_enelcamino
Activity Score 838
Underground
Guest's picture

does not compute. What does scrabble have to do with a squirrel turning the table on a fox.

Guest
Guest's picture

to the above comment. Guest, please format your brain and then perhaps you will compute this simply yet beautiful idea. in the world of scrabble, the word SQUIRREL gives a higher score than the word FOX. hence, the squirrel metaphorically beats the fox. happy now? i feel dumber just by virtue of having to explain this to you.

Guest
Guest's picture

cheers, now it makes sense, but to those who have not played scrabble this ad is just confusing.

Guest
Guest's picture

Unless you play the X in FOX on a triple letter score.

Guest
SHAW's picture

does not compute? maybe you need to reboot your brain. as much as it pains me to have to waste my breath explaing a concept so clear and brilliant, i shall do so in case your brain overheats while attempting to process these ads. if you were even the slightest bit familiar with scrabble, then you would know that in the world of scrabble, the word SQUIRREL generates a higher score than the word FOX. hence, metaphorically speaking, the squirrel beats the fox. comprende?

SHAW
Activity Score 16
Copywriter
Marlus Lau's picture

Awww...now I get it. Didn't know how Scrabble works.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Leighwritescopy's picture

Maybe my love of Scrabble makes me biases, but these ads make me smile. They're clever and beautifully illustrated.

Leighwritescopy
Activity Score 20
Copywriter at University of Texas at Austin |

http://leighwritescopy.blogspot.com
http://twitter.com/leighwritescopy

Guest's picture

Shaw, got it, but you need to have played scrabble to get it, if they're trying to sell the game to new players who are unfamiliar with the rules then it's a bit of a failure.

Guest
Guest's picture

great illustration, weak creative.

Guest
Guest's picture

concept is so-so, copy is sh*t, illustrations are nice.

Guest
picktokyo's picture

I think just "The Power of Words" would do...

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

guys if you are targeting to people who doesn't know scrabble will not get anything .......those this ad is only for the people who understands scrabble.......

Guest
Dzsoi's picture

Agree, dude, 100% valid worry. You won't make anybody interested in Scrabble who doesn't know Scrabble already - (s)he won't understand it. Are you targeting people who already knows the game? I bet they wonder: "Hmmm, well yes, squirrel does worth more points than fox, so it's stronger indeed. I have never thought of it that way. Where can I buy a Scrabble?"

Dzsoi
Activity Score 8611
Copywriter
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