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Mouse

Campaign
Agency Network: 
Published/Aired: 
August 2010
Scrabble:  Mouse

Description

Print advertisement created by Ogilvy, India for Scrabble, within the category: Gaming.

Caption

The surprising power of words. Scrabble

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Copywriters: Sukesh Kumar Nayak, Ragini Singh
Art Directors: Heeral Desai Akhaury, Pushkar Shintre
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bobby666's picture

that's what communication is all about. say nothing still speak volumes. cheers oglivy.

bobby666
Activity Score 1462
RMG Connect, India
tanvir raju's picture

again love the illustration!

tanvir raju
Activity Score 56
Art Director at asiatic MCL.Dhaka, Bangladesh |

Tanvir Hassan

kalpesh78's picture

great illustration... nothing so great about the idea. Role reversals have been done to death...

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Billoughsby's picture

Freshly done. Refreshing.

Nothing's new.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

don't get it. What does scrabble have to do with role reversal? By playing scrabble the meek can overcome the strong. argh.

Guest
Guest's picture

Mouse gets more points in Scrabble than Cat... rather obvious, really

Guest
Guest's picture

what about rat vs cat, not much lol

Anycase its a great ad

Guest
R B's picture

its about mouse and cat..!! and the ad shows that the word "mouse" can get you more points in scrabble, as compared to "cat"

R B
Activity Score 314
Copywriter
gbl's picture

I dont get anything special about this concept too. Missing something or is just shit?

gbl
Activity Score 451
Copy
R B's picture

its about mouse and cat..!! and the ad shows that the word "mouse" can get you more points in scrabble, as compared to "cat"

R B
Activity Score 314
Copywriter
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