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Posarte

Campaign
Agency Network: 
Published/Aired: 
June 2011
Scrabble / Mattel:  Posarte

Description

Print advertisement created by Ogilvy, Mexico for Scrabble, within the category: Gaming.

Caption

Your turn. Lots of words.

Advertising Agency: Ogilvy México
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Luis Elizalde, Alejandro Beltrán
Art Directors: Iván Carrasco, Vanessa Trueba
Copywriter: Emanuel Aguilar
Illustrator: Rodrigo Flores
Account Manager: Paola Mayoral
Account Supervisor: Pilar Troconis
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Highest Rated

MidasTouch's picture

Cool.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Rotzgoht's picture

Golly, this one idea has lots of legs. Couldn't at least the tag jumble be a word that's relevant to the reader? Or the words to choose from more compelling and less esoteric?

Rotzgoht
Activity Score 186
ofalltheginjoints's picture

is this ad in spanish and the copy is in english? my bwain hwurts.

ofalltheginjoints
Activity Score 23
Other at USAF
Bob.C's picture

It would be more interesting if there were less words and they made sense as a story (maybe they do my Spanish isn't that impressive but with 21 words I'd be very impressed if they did)

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

MidasTouch's picture

Cool.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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