Agency Network: 
February 2012


Print advertisement created by Ogilvy, Costa Rica for Scrabble, within the category: Gaming.

Advertising Agency: Ogilvy, San José, Costa Rica
Chief Creative Officer: Nicolas Schumacher
Creative Directors: Ronny Villalobos, Roberto Leiton, Camilo Adames
Copywriters: Diego Quirós, Carlo Gudiño
Art Director: Roberto Leiton
Account Supervisor: Maria Jose Saenz
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Billoughsby's picture

In tournament scrabble, obscure, high-point two and three letter words (that oxymoron) usually determine the course of the endgame and the winner.

...Not that that keeps these from being fun ads...

Activity Score 5150
Art Director |

That's it.

simonds08's picture

c,m, and p are all 3 point letters... would like to hit a triple word score on that

Activity Score 598
_tj_'s picture

Well I think we'd have to assume they got a bingo on this one. It's a nine letter word and you only get seven tiles, so maybe they built off another word, used their seven tiles, and got the 50 point bonus.

Yeah, I'm a nerd.

Activity Score 133
Copywriter at tamm + kit | | good copy/bad copy

Roger Keynes's picture

Trollope. Now THERE'S a word!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Eight's picture

boring. how much is the score now?

Activity Score 148
Production Manager