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Letters and people, 4

Campaign
Agency Network: 
Published/Aired: 
February 2013
Scrabble:  Letters and people, 4

Description

Print advertisement created by Pereira & O’Dell, United States for Scrabble, within the category: Gaming.

Advertising Agency: Pereira & O’Dell, USA
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Creative Directors: Aricio Fortes, Paulo Coelho
Art Director: Keli Linehan
Copywriter: Charlie Wolff
Executive Agency Producer: Jeff Ferro
Agency Producer: Monica Wilkins
Director of Client Services: Gary Theut
Account Director: Henry Arlander
Director of Strategy: Nick Chapman
Brand Strategist: Alina Shabashevich
Photographer: Rodrigo Pirim
3D Artist: Eduardo Gomes
Illustrators: Rafael Gil, Flavio Luiz
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Highest Rated

danielchapman's picture

Awesome idea... very fun campaign.
I don't really feel the tag line, the ads work without it.

I love that I am trying to solve the word without looking down at the logo. 'Mistake' made me laugh.

Bravo.

danielchapman
Activity Score 292
bate_palmas's picture

Jolly interesting campaign. Although there is some decoding to be done.

bate_palmas
Activity Score 1479
VampAd's picture

Yes and yes.

VampAd
Activity Score 1151
danielchapman's picture

Awesome idea... very fun campaign.
I don't really feel the tag line, the ads work without it.

I love that I am trying to solve the word without looking down at the logo. 'Mistake' made me laugh.

Bravo.

danielchapman
Activity Score 292
kleenex's picture

not bad at all.

kleenex
Activity Score 58667
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