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Guitar

Campaign
Agency Network: 
Published/Aired: 
December 2008
Scrabble:  Guitar

Description

Print advertisement created by JWT, Chile for Scrabble, within the category: Gaming.

Advertising Agency: JWT, Chile
Creative Directors: Matías Lecaros
Art Director / Copywriter: Matías Lecaros
Illustrators / Photographers: Cristian Gastelo, Boris Berstel, Astro Image Creators
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Guest commenter's picture

Yes. Hasbro decided that it is a wise marketing decision to promote their old bord game Scrabble big time in Chili. How convincing is that? Hey, if you have time on your hands, pick up a brief from one of the actual clients of JWT Chili and try to sell it to them.

Guest commenter
Guest commenter's picture

SE DICE CHILE, PELOTUDO.

Guest commenter
Guest commenter's picture

That guitar won't play anymore.

Guest commenter
Ethan Base's picture

ILRBLNAT ! OVEL TI !

ERATG OBJ.

Ethan Base
Activity Score 227
DarkSide's picture

Really good, really intelligent

DarkSide
Activity Score 1066
Other
wert's picture

finaza!

wert
Activity Score 77
Work
Piet's picture

Scrabble? Oh yeah, my grandparents told me about it. Bit boring, isn't it?

Piet
Guest commenter's picture

i liked it at first, loved it actually, at least as a simple attention getting ad, but the advertisers dont know crap about the product... that you can only have 7 tiles in your deck at one time! so that blows their chance and makes these scam!!!!!!!!!!

Guest commenter
Guest commenter's picture

i liked it at first, at least as a simple attention getting ad, but the advertisers dont know crap about the product... that you can only have 7 tiles in your deck at one time! so that blows their chance and makes these scam!!!!!!!!!!

Guest commenter
Guest commenter's picture

!Muy bueno Chile! seguro que le va a ir muy bien en Cannes

Guest commenter
halfstring's picture

I love how the pieces are mixed. Clean, simple, and direct work.

halfstring
Activity Score 288
Graphic Designer
dakfuzz23's picture

this is excellent.. pulls the whole concept of the product together

dakfuzz23
Activity Score 24
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