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Gold fish

Campaign
Agency Network: 
Published/Aired: 
August 2010
Scrabble:  Gold fish

Description

Print advertisement created by Ogilvy, India for Scrabble, within the category: Gaming.

Caption

The surprising power of words. Scrabble

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Copywriters: Sukesh Kumar Nayak, Ragini Singh
Art Directors: Heeral Desai Akhaury, Pushkar Shintre
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Highest Rated

kalpesh78's picture

great illustration... nothing so great about the idea. Role reversals have been done to death...

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

dsklan's picture

very nice, like the illustration and the concept!

dsklan
Activity Score 1926
Art Director at homeshop
mikeelrapido's picture

Nice art.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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bobby666's picture

greta concept. brilliant illustration. ogilvy mumbai rocks.

bobby666
Activity Score 1462
RMG Connect, India
Guest's picture

smart concept! cool design

Guest
tanvir raju's picture

Brilliant illustration! just love it....also love the concept:)

tanvir raju
Activity Score 56
Art Director at asiatic MCL.Dhaka, Bangladesh |

Tanvir Hassan

Guest's picture

stop sucking up man! looking for a job in ogilvy mumbai eh?
illustration makes these ads and strangely no credits for the illustrator!
ogilvy mumbai sucks!

Guest
Guest's picture

hahaha "looking for a job in ogilvy mumbai eh?"

the illustrator is Khomane Deelip.

Guest
Guest's picture

nice. just found out the message lately

Guest
Guest's picture

nice. just found out the message lately

Guest
kalpesh78's picture

great illustration... nothing so great about the idea. Role reversals have been done to death...

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

SoCH_TO's picture

Superb work !!!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Billoughsby's picture

How about one last role reversal: A creative acting like a creative, while logged in here, instead of a client.

Naw... too obvious.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

Superb work indeed.

Guest
atb2005's picture

Love it

atb2005
Activity Score 13557
Sushi lover's picture

love the art

Sushi lover
Activity Score 907

Dream needs to be big!

no_user's picture

Funny :)

no_user
Activity Score 125
Guest's picture

in my opinion there is a huge mistake. nobody would think the word was Gold Fish. i just though about "fish" before i read the piece's title.

Guest
Guest's picture

I agree!

Guest
Guest's picture

Then you are plain dumb. Why wouldnt anyone thibk gold fish after seeing that gold fish is beyond comprehension. Do you guys just comment here for the heck of it?

Guest
Reframer's picture

Yes.

Reframer
Activity Score 23
Creative Director at Outcrop.com
Guest's picture

illustrator ?

Guest
Guest's picture

oh and....gold fish are fresh water and a shark is salt water...

Guest
Guest's picture

great... love it!

Guest
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