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Elephant

Campaign
Agency Network: 
Published/Aired: 
December 2008
Scrabble:  Elephant

Description

Print advertisement created by JWT, Chile for Scrabble, within the category: Gaming.

Advertising Agency: JWT, Chile
Creative Directors: Matías Lecaros
Art Director / Copywriter: Matías Lecaros
Illustrators / Photographers: Cristian Gastelo, Boris Berstel, Astro Image Creators
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Highest Rated

Ethan Base's picture

ILRBLNAT ! OVEL TI !

ERATG OBJ.

Ethan Base
Activity Score 227
Guest commenter's picture

brilliant. i think we'll be seeing this campaign at the big shows over the next 12 months.
very envious!

Guest commenter
budibud's picture

Right on. Very nice and subtle.

budibud
Activity Score 128
Copywriter at Freelance |

Boediboed
Trying to retire ad-man

Guest commenter's picture

Yes it's nice. But since when has Scrabble become such a big advertiser? i have seen at least 3 Scrabble campaigns recently, all very artistic and consisting of several ads. Where I come from (The Netherlands) Scrabble does not get any support by advertising. I assume the same would go for France and Chili. So, this might be not a completely fake ad but I have to take into account that there never was any brief from the client. So, 'Scrabble' has become a category in itself like hot food and superglue. Unfortunately at the big shows judges do not care about the fact that it is far easier to sell and ad for free that you came up with without a brief. So it will probably pick up awards. Most of the brilliant print work of famous agencies came about in such a way. I, however, think advertising is about creating work that is actually commisioned by a client. And I would hope against all ods that the judges at award shows will award work that is not only great, but also made with all the hardships that go along with real advertising.

Guest commenter
brndnrap8's picture
brndnrap8
Activity Score 170
Art Direction
Guest commenter's picture

The truth can hurt.

Guest commenter
Guest's picture

you shut up. There is a point in that. This business has two sides one realistic and one for awards.Any way I really dont know why u found that on this campaign there are much worse cases.

Guest
Guest commenter's picture

Save the Elephant! Don't cut it up.

Guest commenter
A.G. Pennypacker's picture

So simple, yet so brilliant. Just like all good advertising ought to be.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Guest commenter's picture

In how many magazines has this campaign run? How many times?

Guest commenter
Guest commenter's picture
Guest commenter
SeanMartin's picture

No, I shouldnt, But thanks for playing.

--------------------------

No, I am not a media buyer.

SeanMartin
Debasis Mata's picture

I know about Scrabble word but i don't know any thing about "Scrabble" association or any. Separately the visual graphics skill is so good; I mean the 3D effect after cutout and replacement of the elephant bring a great presentation of ability.

Debasis Mata
Guest commenter's picture

Scrabble is an old fashioned board game people used to play before Playstation and World of Warcraft existed. You get random letters and have to create words. Those words you put on the board and you get points for the locations of the individual letters. Every letter has a value. the X and Q are very valuable. The location can be an accellerator, up to 3 times the value of the whole word.

Nowadays only old people know and play the game. Why it is still advertised in some countries, I do not know. I was also well liked in Singaporese advertising some years ago.

Guest commenter
Guest commenter's picture

well done!

Guest commenter
Ethan Base's picture

ILRBLNAT ! OVEL TI !

ERATG OBJ.

Ethan Base
Activity Score 227
Guest commenter's picture

Don't talk about the scrabble guys... lets talk abt the idea.Its been done till dead before. here is one of it:

http://adsoftheworld.com/media/print/american_airlines_apple

Guest commenter
Lecter Lecaros's picture

you are so stupid

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

AdGenius's picture
AdGenius
thirty6chambers's picture

are you guys retarded or just retarded? how the hell is that the same idea? I would like to hear you explain this one. it bares a resemblance VISUALLY to these ads and that's as far as it goes.

thirty6chambers
Activity Score 1464
Art Director
ivan's picture

I agree, it's a totally different idea. Both are good in their own ways.

ivan
Activity Score 12
Creative Director at Ads of the World
Guest commenter's picture

It's the Sydney Opera House you AdMoron. Entirely different idea.

Guest commenter
Guest commenter's picture

It's a different idea. The French Scrabble campaign comes a lot closer.

Guest commenter
joelapompe's picture

I agree with Ivan, it's not the same idea

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 3980
DarkSide's picture

G U I T A R gold
E L E P H A N T bronze

Why?
Because of the repeated letter E

Anyway, congratulattions on both

DarkSide
Activity Score 1066
Other
DarkSide's picture

..........

DarkSide
Activity Score 1066
Other
David Lubars's picture

Grand Prix!

David Lubars
Guest commenter's picture

Big Prix!

Guest commenter
Pich's picture

Grand prix

Pich
Piet's picture

Enormous prix!

Piet
Guest commenter's picture

Great work!

Guest commenter
purplehazegirl's picture

even i agree its not the same idea .... what's wrong with youll .....

purplehazegirl
Activity Score 52
Photographer
Guest commenter's picture

Replace the S with an L.

Guest commenter
Advertising Surveillance deptt.'s picture

All the people saying no to this, will do nothing but smile looking at this work in award annuals next year. And I'm damn sure about this.
Simply brilliant.

Advertising Sur...
vinniepee's picture

R-L-I-N-A-T-L-B-I !!!!

I will pray for a gold for you!

vinniepee
Activity Score 5
Creative Director
Guest commenter's picture

number of pieces always refers to number of letters, right? so i miss two identic slices, because of two e´s in elephant. anyway, i like. good stuff.

Guest commenter
Guest commenter's picture

i liked it at first, at least as a simple attention getting ad, but the advertisers dont know crap about the product... that you can only have 7 tiles in your deck at one time! so that blows their chance and makes these scam!!!!!!!!!!

Guest commenter
Guest commenter's picture

i liked it at first, at least as a simple attention getting ad, but the advertisers dont know crap about the product... that you can only have 7 tiles in your deck at one time! so that blows their chance and makes these scam!!!!!!!!!!

Guest commenter
ManojMaani.com's picture

brilliant!

ManojMaani.com
Activity Score 121
Sr. Art Director, Maa Bozell, Bangalore
dico's picture

great!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

luckyzebra's picture

wow.

luckyzebra
Activity Score 93
Guest's picture

wow, this really is shit. Have you ever played scrabble? Do you realise you don't sit thre thinking there is a whole word to be made from all 7 letters. Utter shit.

Guest
Guest's picture

I don't know the brief for this scrabble work, but as far as I know, when playing scrabble one has several options to use, and the purpose is to GAIN POINTS....

This would go better for a puzzle campaign...

Guest
dakfuzz23's picture

great concept.. maybe we shouldn't use animals though.. or people... i personally prefer not to see blood and bones and innerds..

dakfuzz23
Activity Score 24
Guest's picture

You have only 7 letters in front of you when you playing...

However, i really like it!

Guest
Guest's picture

Yes you only have seven, but attach it to another word and that makes 8. Simple maths really (:

Guest
greig's picture

esta es una de las campañas que mas me ha gustado de Chile del ulitmo tiempo...excelente!!!!! brillante!!!

greig
Activity Score 22
Publicidad
Zaza's picture

PERFECT

Zaza
Activity Score 172

zaza

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