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DGROAN

Campaign
Agency Network: 
Published/Aired: 
April 2010
Scrabble:  DGROAN
Scrabble Print Ad -  DGROAN

Also From This Campaign 2

Description

Print advertisement created by JWT, Chile for Scrabble, within the category: Gaming.

Advertising Agency: JWT, Santiago, Chile
Creative Directors: Sergio Rosati, Matias Lecaros
Art Director: Israel Urrutia
Copywriter: Tomás Vidal
Illustrators: Cristian Gastelo-Boris Berstel
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talkingisfree's picture

So, they did again the same campaign? Just making a little re-touch in the target/concept and constructing a situation around doesn't make it a different campaign. Is still really good but nothing chages, in not new anymore.

talkingisfree
Activity Score 2712
Art Director
ad_critic_98's picture

You're right! NOT AGAIN!

ad_critic_98
Activity Score 18
Art Director
Hiperion's picture

Totally agree with talkingisfree

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
RogerSterling's picture

last year was way better with the white background. now is confusing.

RogerSterling
Activity Score 85
monsieurange's picture

We have seen this already! Haven't we?

monsieurange
Activity Score 520
Creative Director
pwucel's picture

I have nothing to comment big, coz' I am not aware of last year campaign... Now to me is great. it can connect!
Also it has wonderful rendering.

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
Patrick_B's picture
Patrick_B
Activity Score 36
sparkelspade's picture

The same concept (which they are perfectly entitled to) taken into the children's world. Beautifully executed. Well done!

sparkelspade
Activity Score 21
Art Director
bad astronaut's picture

execution wise...the ad would have looked better without the child or a better version of it.

bad astronaut
Activity Score 544
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