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Camera

Campaign
Agency Network: 
Published/Aired: 
December 2008
Scrabble:  Camera
Scrabble Print Ad -  Camera

Also From This Campaign 2

Description

Print advertisement created by JWT, Chile for Scrabble, within the category: Gaming.

Advertising Agency: JWT Santiago Chile
Creative Directors: Matias Lecaros
Art Director / Copywriter: Matias Lecaros
Illustrator: Astro image Creators
Photographer: Patricio Pescetto / Astro image Creators
Other additional credits: Tomás Vidal, Israel Urrutia, Tomás Neely, Leo Farfan
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Guest's picture

I don't really get these can someone explain

Guest
bknowlden's picture

Think of the moment when you're playing scrabble and you look down at your jumble of letters and realize you can spell a word.

These are actually very smart. Each section represents a letter, in this version, the slices are in the order of "aacmre". rearrange the slices in the order of "camera" and viola!

Very beautifully executed too.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

ahh okay thank you, these are pretty good than

Guest
Davosk's picture

Same agency.

Davosk
Activity Score 4811
Art Director
Guest's picture

same agency bastard!!!, show me your work instead of bla, bla, bla!!

Guest
Guest's picture

is this the language you speak? Freak.

Guest
Guest's picture

get a life. these are so bad. Lets do an ad for scrabble... yeah right

Guest
Guest's picture

is it your first day in college?

Guest
Guest's picture

think of the moment you go... i have a shit idea....

Guest
bknowlden's picture

If you don't have the balls to register or put your work up for scrutiny stay the fuck off this site.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

any idiot can register and still post anonymously dumbass.
I might want to think twice about posting that link, fyi...

Guest
Guest's picture

oh my god. brandonknowlden.com is hilarious!
i love the guy hanging himself with sausage links!!! LOL!

Guest
Guest's picture

He's tearing up the Utah ad scene!!

Guest
Guest's picture

i think these are awesome! can´t imagine anything better for that client!

Guest
bompa's picture

This is just great, gold in cannes. Perfect campaign

bompa
Activity Score 318
Copywriter
Guest's picture

the question is: will someone who is not a creative understand it?

Guest
Guest's picture

they should be 7 letter "words". that would make the ads better.

Guest
Guest's picture

very sad...

Guest
Guest's picture

It is very sad...

Guest
Guest's picture

It is very sad...

Guest
john doe's picture

guest comments that are used to denigrate good advertising are even more embarassing than these self-praising agency-guest-comments.

john doe
Activity Score 1571
Art Director
shanthu60001's picture

Keep accurate distance, Could be easily edited, userfriendly, is what i understan.

Fabulous.

shanthu60001@yahoo.com

shanthu60001
Activity Score 20
Art Director
Guest's picture

its a decent idea, but the world doesn't need another campaign for:
scrabble
wonderbra
post-its
flashlights
hot sauce
knives that are really sharp

Guest
Guest's picture

what about hot-wheels/matchbox cars?

Guest
Guest's picture

show me your decents ideas!!! just bla, bla, bla, bla, bla.....like most of the people here, smart criticizing and bad doing ads!!

Guest
Guest's picture

True. True.

Guest
Guest's picture

Superb Idea!!! Superb

Guest
Guest's picture

Right.
The world doesn´t need another campaign for any of those brands.
It needs great campagins for those brands. Like this one.
Simple and clever.

Guest
Guest's picture

For the world of me it makes no words for me....can someone pls explain this tuff...i can only see a camera split into pieces.......if this is the idea....then it is an ordinary idea but not bad

Guest
Fabian Kirner's picture

And this one too!

Fabian Kirner
Activity Score 270
Creative Director
Guest's picture

Triple word score.

Guest
Guest's picture

does this agency really have the scrabble account? doubt it

Guest
Lecter Lecaros's picture

Im Matias Lecaros a creative director of jwt santiago and yes we do, scrabble is part of Mattel brand which is our occount.
This is a real job we did a exposition too that you can se in my personal blog portfolio.
best regards

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

john doe's picture

it does.

john doe
Activity Score 1571
Art Director
Guest's picture

Basic Idea is good, execution could have been better.I might have used simpler version of CAMERA.i.e this is a video camera.

Guest
alejorojas's picture

i think it is a great idea, but to start you have to know what is Scramble, and thats obviously beacuse the campaing is very focused. Very smart.

alejorojas
Activity Score 93
Graphic Designer at UPB
Guest's picture

I loved this campaign...

...like 3 years ago when it was new!

Nicolas
Argentina

Guest
mark3r's picture

Perfect.

mark3r
Activity Score 1949
Art Director at Scout
bottleHeD's picture

There must be something wrong with my eyes, I can't see any alphabets anywhere.

bottleHeD
Activity Score 90
Art Director at OgilvyOne
Guest's picture

bknowlden, pls explain how it reads "aacmre"

Guest
Guest's picture

Tamais Elcaosr Rocks

Guest
mariolakownacka's picture

ok, but somehow not very innovative

mariolakownacka
Activity Score 30
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