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Beautiful, 6

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by Ogilvy, France for Scrabble, within the category: Gaming.

Advertising Agency: OGILVY & MATHER, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Illustrator: Am I Collective
Art Buyer: Nejma Tazit
Account Supervisors: Benoît de Fleurian, Marie-Charlotte Lafront
Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosseliln, Fabien Delannoy
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comAd's picture

What r they up to?

comAd
Activity Score 162
Copywriter
john doe's picture

a brilliant claim. a great idea. and wonderful illustrations.
10 points!

john doe
Activity Score 1571
Art Director
LeeHarvey's picture

I copy that! **********

LeeHarvey
Activity Score 3045
Creative Director
Adaddicted's picture

This is simply wonderful. Great idea indeed. Do they have a TV spot?? Would have been better in execution!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

simon.gross's picture

The posters from this campaign will be collectors' items for sure. I want one.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
phantasmagorovich's picture

I wonder:

is that the visual translation to a possible scrabble game?

If you wrote all these things down, would they connect like that? Then it would be pure genius.

phantasmagorovich
Activity Score 10
Serviceplan
Wordnerd's picture

Hey, very nice! simple, true and beautiful. i love it!

Wordnerd
Activity Score 6692
Copywriter
Olafski001's picture

best illustrations of the year
WOW

Olafski001
Activity Score 1193
Copywriter |
Chris's picture

very original and great illustrations, thumbs up!

Chris
Activity Score 1935
Art Director
fen1x's picture

I love this one.
Awesome illustrations!
I will use it as a cover for scrabble (limited edition)

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
vasiem's picture

beautiful art

vasiem
Activity Score 10
Art Director
Frits Harkema's picture

Scrabble? Yes scrabble. So the makers of scrabble wrote a brief for the agency. They found out that people actually forgot that Scrabble is a game with words that connect on a board. But, when people would realise this again they would all buy their own box of Scrabble. To make this clear the agency then came up with an idea that hardly anybody will understand and that does not convey anything about the game. But it looks cool enough to enter for festivals. Well done.

Frits Harkema
Activity Score 713
Antwerpen
Grrrr's picture

Festivals? Yes, festivals. (smaller type:) And if they make... let me think... 30... no... 40 of them, one is sure to win something.
(back to normal type:) What's there that's hard to understand? The game's very idea is to link words. Words suggest objects... and you've got it!

Grrrr
Activity Score 1961
Illustrator
castell's picture

nice one! very simple and good!

castell
Activity Score 40
other
KerryChild's picture

Fantastic.

KerryChild
Activity Score 183
Copywriter
Jimmie's picture

Excuse me, I'm dumb but I haven't got it. Can anybody explain it to me, please?

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

john ler's picture

I guess that the drawings illustrates the words supposedly written on the board.
As if the words on the board, linked together, wrote a story.
That's what I understand but i may be wrong.
A bit hard to get anyway, but amazing art.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
krautland's picture

lovely work.

krautland
Activity Score 3216
Art Director at erm... no calls please.
alvinpck's picture

Oh my~! Love the idea, love the art, love the execution.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
otto54's picture

OMG.
This is simply the best.
Simply, new, just great.
Love it.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

dasgoodads's picture

Very cool idea, but its tricky to decipher all the pictures. I wish the illustrations were a bit more clear.

dasgoodads
Activity Score 101
www.dasgoodads.com |

www.dasgoodads.com

Crisp One's picture

its fresh but seem a bit like an ad for ad people, sometimes consumers get too much credit, and not enough in other places.

Crisp One
Activity Score 2005
Other at New York
m í t i c o's picture

beautiful campaing.

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
1983's picture

please explain...

1983
Activity Score 148
Copywriter
imgns's picture

i sooo love it!!!!!!!!! greaaat Ad. and 1983: this is how it would look if you ilustrate all the words on the game board when you play.

adoro esta gráfica, me encanta la ilustración. genial.

imgns
Activity Score 68
freelance advertising
Bundy Agency's picture

tmael

metal - 20 points (double letter score on 'm')

Bundy Agency
Activity Score 597
Art Director
CR_AD's picture
CR_AD
Activity Score 413
Other
1983's picture

thanks imgns

1983
Activity Score 148
Copywriter
imgns's picture

glad i help 1983

imgns
Activity Score 68
freelance advertising
lexter17's picture

beautiful illustrations.
but the ad could work faster.

lexter17
Activity Score 27
Cologne
killerflakes's picture

Great ad i´m scrabble lover, jaja i really liked it, great illustrations too

killerflakes
Activity Score 58
Graphic designer in charche of campaigns, National Program of Control and Prevention of HIV and AIDS
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