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Beautiful, 3

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by Ogilvy, France for Scrabble, within the category: Gaming.

Advertising Agency: OGILVY & MATHER, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Illustrator: Am I Collective
Art Buyer: Nejma Tazit
Account Supervisors: Benoît de Fleurian, Marie-Charlotte Lafront
Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosseliln, Fabien Delannoy
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shrrr's picture

i really like the art direction :)

shrrr
Activity Score 69
creative/copywriter ; BBDO Cairo
brainzed's picture

Looks like Mark Ryden…
Beautiful!

brainzed
Activity Score 652
Art Director
StuartLittle's picture

Is this what scrabble is about?

StuartLittle
Activity Score 466
Other
m í t i c o's picture

Que buena dirección de arte.

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
Shellyacu's picture

Did the key come out of her butt?

Shellyacu
Activity Score 2
Frits Harkema's picture

No, the key stands for the solution. It goes in her but and than miraculously the ad solves itself. Untill then, it's a mistery to all. Very surprising and modern print work.

Frits Harkema
Activity Score 713
Antwerpen
ska's picture

Think the ads might be in French...

"Advertising is the rattling of a stick inside a swill bucket." George Orwell

ska
Activity Score 61
Copywriter at Mother |

____________________
Shoot the messenger.

Frits Harkema's picture

No. Most judges do not speak french.

Frits Harkema
Activity Score 713
Antwerpen
jsjv's picture

Do the images actually make up words and then joined to the other words? Or is it just random images?

jsjv
Activity Score 41
Copywriter at Leo Burnett
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