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Beautiful, 1

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by Ogilvy, France for Scrabble, within the category: Gaming.

Advertising Agency: OGILVY & MATHER, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriters: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Directors: Antoaneta Metchanova, Alex Daff, Najin Ha
Illustrator: Am I Collective
Art Buyer: Nejma Tazit
Account Supervisors: Benoît de Fleurian, Marie-Charlotte Lafront
Advertiser's Supervisor: Hervé Parizot, Arnaud Roland-Gosseliln, Fabien Delannoy
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Vicomte's picture

Isn´t it the same idea but with a beautiful art direction?

http://www.coloribus.com/paedia/prints/2008/05/25/201410/

Vicomte
Activity Score 287
Copywriter at Copywriter
Wordnerd's picture

isn't having the same idea though the whole campaign a good thing?

Wordnerd
Activity Score 6692
Copywriter
Grrrr's picture

I guess it would be costly to execute the idea in some other way than simply... drawing it. (in very small type: But if the agency saves something on regular clients... oh well, oh well...)

Grrrr
Activity Score 1961
Illustrator
Guest's picture

Yes. I think you're absolutely right. Though they have made it more cryptic as well as using illustration as well as photography. It won't stop it winning big though, any more than the obvious fact it is an (ahem) initiative that will be seen by more judges than members of the public.

I nominate Scrabble for advertiser of the year at Cannes. Their ad spend? Ummmmmmm

Guest
simon.gross's picture

Looks like it. The art is amazing though, you're right.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
desailly's picture

Beautiful. Really like this.

desailly
Activity Score 470
Copywriter
1983's picture

please explain me this idea i dont get it

1983
Activity Score 148
Copywriter
imgns's picture

awesom campaign- 1983: scrable its a game of connecting words, if you draw all the words in the same position of the game board, it would look almost like this. :)

imgns
Activity Score 68
freelance advertising
askon's picture

Scrabble is old, this is as useful as printing ads for VCRs

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

ska's picture

Art for art's sake. Beautiful. But too clever for its own good. Aimed at Ad people and people who already own scrabble boards.

"Advertising is the rattling of a stick inside a swill bucket." George Orwell

ska
Activity Score 61
Copywriter at Mother |

____________________
Shoot the messenger.

Tincho's picture

LOL... the monkey with his banana in the mouth of that "thing" is fkn hilarious.

Tincho
Activity Score 1093
Art Director
Frits Harkema's picture

This campaign is one of those milestones in advertising. Before this campaign the ad world thought that ads actually had to be understood. After this campaign won the Grand Prix, all creatives understood: We were wrong! Ads have to be illustrated in some weird way. That is all!

Frits Harkema
Activity Score 713
Antwerpen
Mr Hughes's picture

This campaign is fan-fucking-tastic.

Mr Hughes
Activity Score 386
Copywriter
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