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Baseball (Beisbol)

Campaign
Agency Network: 
Published/Aired: 
July 2010
Scrabble:  Baseball (Beisbol)

Description

Print advertisement created by Brother, Argentina for Scrabble, within the category: Gaming.

Caption

Free your vocabulary

Advertising School: Brother Ad School, Buenos Aires, Argentina
Creative directors: Manuel Ruzza, Bruno Sousa, Jonathan Montiel
Art Director: Bruno Sousa, Jonathan Montiel
Copywriter: Manuel Ruzza
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Highest Rated

benihana77's picture

Dang, this thing is getting terrible ratings. How come? I think the idea is really great. The execution is a little bland, though. I can agree on that.

Maybe if they just made a whole world out of obscure words, using the letters. Buildings, bridges, people, animals, all scrabble words made from scrabble letters. Done well, that would be visually spectacular, and would really push the idea that there are tons of words out there, everywhere you look. waiting to be learned.

benihana77
Activity Score 86
Graphic Designer |

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http://benpaddockdesign.com/ihadathought/
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benihana77's picture

Dang, this thing is getting terrible ratings. How come? I think the idea is really great. The execution is a little bland, though. I can agree on that.

Maybe if they just made a whole world out of obscure words, using the letters. Buildings, bridges, people, animals, all scrabble words made from scrabble letters. Done well, that would be visually spectacular, and would really push the idea that there are tons of words out there, everywhere you look. waiting to be learned.

benihana77
Activity Score 86
Graphic Designer |

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://benpaddockdesign.com/ihadathought/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Guest's picture

This is a great ad. It gets the audience to play the game instantly, and is more mature than most game board ads.

Guest
Billoughsby's picture

Agreed.

I give it points for staying true to a minimalist approach, which everybody pays lip service to, and then constantly chickens out of. There's a sly humor at work here too. I like.

Billoughsby
Activity Score 5154
Art Director |

That's it.

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