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See the Person Not the Age, Notice

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by Newhaven, United Kingdom for Scottish Government, within the category: Public Interest, NGO.

Caption

Why don't you notice people with wrinkles too?
seethepersonnottheage.com

Advertising Agency: Newhaven, Edinburgh, UK
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Agency Producer: Helen Clyne
Account managers: Fiona Stirling, Tracey Macintosh, Caroline Simpson
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Highest Rated

mikeelrapido's picture

Great idea!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Pedestrian's picture

Why don't I notice people with wrinkles too?

Pedestrian
Activity Score 492
CGilb09's picture

I do...

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

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jackmancer2017's picture

must say this is one of the few "sentance" url's that are designed properly enought for people to read it as seperate words.

jackmancer2017
ilovegreatads's picture

noble effort. could have been better strategized, though. the 'wrinkles' peg trivializes it. it's a very 'young person's way of looking at older people'.

ilovegreatads
Activity Score 312
Creative Director
Guest's picture

made me go to the site

Guest
mikeelrapido's picture

Great idea!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

zaina's picture

they attract the audience attention i think that was the purpose of the design

zaina
Activity Score 85
Graphic Designer at designing agency
kurtberengeiger's picture

These are very nice. Well done.

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

i had to read the web site to get the concept...

Guest
CGilb09's picture

Ditto. Of all the lessons society could stand to learn (and could use a campaign), it kind of seems silly to advertise "respect your elders." What next, a campaign telling you to make your bed and throw your clothes in the hamper?

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

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Juan Cabral's picture

Unfortunately, people do notice and talk about it.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

rolling.stone's picture

whether it is print or outdoor, BTW good effort

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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