See the Person Not the Age, Good Job

Campaign
Agency Network: 
Published/Aired: 
October 2009
Scottish Government:  See the Person Not the Age, Good Job

Description

Print advertisement created by Newhaven, United Kingdom for Scottish Government, within the category: Public Interest, NGO.

Caption

This is proof you can have wrinkles and still do a good job.
seethepersonnottheage.com

Advertising Agency: Newhaven, Edinburgh, UK
Art Director: Rufus Wedderburn
Copywriter: Chris Watson
Agency Producer: Helen Clyne
Account managers: Fiona Stirling, Tracey Macintosh, Caroline Simpson
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Guest's picture

Better

Guest
Guest's picture

I think this is a very thoughtful and effective way to draw empathy for the aged. Goof job
Gbenga, Lagos Nigeria

Guest
Juan Cabral's picture

Who said the opposite?

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Shouldn't the sentence be divided in a different way to be more effective? Like:
This is proof /
You can have wrinkles /
And still do a good job.

Great concept btw,

Guest
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