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Whirl

Agency Network: 
Published/Aired: 
April 2008
Scottex:  Whirl
Scottex Print Ad -  Whirl

Description

Print advertisement created by JWT, Italy for Scottex, within the category: House, Garden.

Caption

More paper, more absorption.

Advertising Agency: JWT Milan, Italy
Creative Director: Pietro Maestri
Art Director: Flavio Mainoli
Copywriter: Paolo Cesano, Bruno Bertelli
Photographer: StudioRos
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Tincho's picture

Nice one. Cmon Italy! you can do it.

Tincho
Activity Score 1093
Art Director
dcgroppo's picture

Italy always blows my mind with their weird adverts.

This one's not the exception to the rule. But this is a little bit better.

dcgroppo
Activity Score 239
Other
Banner2k5's picture

Great. could be changed a bit but a great thought and visual.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

RM's picture

Yeah... and how would you go about changing it Banner?

I think it's perfect the way it is.

Nice work Italy.

RM
Activity Score 419
Copywriter
Banner2k5's picture

Im not claiming to be some advertising aficionado, im not the messiah either by the way... but this is critique.

If i must, I think perhaps its a bit shot a bit dark, lighting could be better the packshot shouldn't be touching the edge of the ad in my opinion and i dont care for the choice of typeface.

Its a brilliant idea and it is well executed.
jus ss i said before just could be tweaked in my opinion.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

ackattak's picture

Boo-yea.

ackattak
Activity Score 396
Copywriter
smilepig's picture

is it better than just one absorb all? I feel this product hasn't any benefit except we have to use more for absorbing.

smilepig
Activity Score 254
Art Director
esteb's picture

Does it absorb itself?
A little confused.

esteb
Activity Score 673
art
obladis's picture

It's cool.
Esteb, i have a question: are you a marketing director?

obladis
Activity Score 298
art director
rodro's picture

jajaja, yes he seems like one....

rodro
Activity Score 47
JWT
robottttrockkkk's picture

se parece al concepto de una grafica que gano cannes 2007.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
theanc's picture

Old technique (things that look like other things) but it's cool anyway.

http://augustocorreia.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

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