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Your clothes' hairbrush, 3

Campaign
Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by Grey, Portugal for Scotch-Brite, within the category: House, Garden.

Advertising Agency: Grey Lisboa, Portugal
Creative Director: Cristiano Zancuoghi
Copywriter: João Santana
Art Director: Carlos Costa
Photographer: Tiago Braerens
Post-production: João Trabuco, Carlos Costa
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sneakyhands's picture

interesting take on the roller. it's nice to see it positioned away from pet hair, and the executions are well done and clean.

sneakyhands
Activity Score 1857
Copywriter
Andy-B's picture

It's attractive, but is it a 2 in 1 (Clothes & Hair)Brush?
I'm confused...

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
teenquey's picture

it can imply that hair sticks to your clothes & difficult to remove. with scotch bright, it eases the effort to remove lint & whatever that stix to your clothes.

plus the scotch bright brush sticks under the hair wig, as a symbol of body (clothes)

teenquey
Activity Score 290
JWT
whitespace's picture

there's a campaign that looks like this... it's about eyebrow shaping, and the hair and background is like this, but the hairbrush in this case is an eyeball...

anyone know what i'm talking about? I'm actually looking for those ads to keep.

whitespace
Activity Score 1953
Creative Director
StPepper23's picture

cool, nice thinking, nice headline

StPepper23
Activity Score 269
Copywriter
keddy's picture

Lint roller?

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

dthlb72's picture

Seems like taking 2 related subjects and put into 1.
For a lint roller ad... if the clothes look like hair much better, rite?

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Nuno Flores's picture

Very clever.

Clear message and very funny ad.

Nuno Flores
Activity Score 122
Copywriter at E.S.C.S
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