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Stove crawl

Campaign
Agency Network: 
Published/Aired: 
December 2008
Scotch-Brite:  Stove crawl

Description

Art Director / Copywriter: Kc.Har / Kyle

Print advertisement created by 180 Degree, Malaysia for Scotch-Brite, within the category: House, Garden.

Advertising Agency: 180 Degree Strategics, Malaysia
Creative Director: Chan Fong
Photographer: Kenneth Lim
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SeanMartin's picture

It took all three before I could even begin to figure out what was going on here. Sorry, as much as I love the art direction, this is all a bit too high concept.

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www.joey-aristophanes.com

SeanMartin
Favete's picture

What could you love about the art direction, is awful look behind, where the smoke is. Look in the left arm of the first woman, is sharp while the floor is blurred.... agh! The copy is the thing i like here... but the have ruined with the "kitchen" word. It would have just stayed as "For Tough cleaning jobs."

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

graffica's picture

Nice concept, bad photoshop and bad art direction. It should show the edge of the stove and the wall behind.

graffica
Activity Score 6
GRAFFICA cma
Guest's picture

Mais que merda é essa??

Guest
jimkuz's picture

Awesome. Only criticism I have is, I think they should be cleaning, and not just crawling.

jimkuz
Activity Score 412
Graphic Designer at Freelance
STRTLRS's picture

This campaign is too forced. Too complicated and will not sell. Keep it simple people.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

Guest's picture

First of all... the art is bad... the copy sux...
and is the concept about scotch brite losing the battle or is the ppl crawling the dirt survivors in the fight.
Really unclear. Should rethink how to make idea clear.

Guest
Guest's picture

art director & copywriter, pls think before doing craft. when go interview better don't bring this campaign. thanks.

Guest
Mansoor Bhatti's picture

Lame.....Waste!!!

Mansoor Bhatti
Activity Score 171
Art Director at Sr. Art Director/Group Head Lowe Mena Dubai |

www.immb.info

Guest's picture

good lord. are these people on drugs? this is ridiculous!!

Guest
Guest's picture

過於勉強,內容空動。
Sorry guys!

Guest
Guest's picture

hate it...

Guest
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