Description
Art Director / Copywriter: Kc.Har / Kyle
Print advertisement created by 180 Degree, Malaysia for Scotch-Brite, within the category: House, Garden.
Creative Director: Chan Fong
Photographer: Kenneth Lim
It took all three before I could even begin to figure out what was going on here. Sorry, as much as I love the art direction, this is all a bit too high concept.
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What could you love about the art direction, is awful look behind, where the smoke is. Look in the left arm of the first woman, is sharp while the floor is blurred.... agh! The copy is the thing i like here... but the have ruined with the "kitchen" word. It would have just stayed as "For Tough cleaning jobs."
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Change it, change it now coz they will tomorrow.
Nice concept, bad photoshop and bad art direction. It should show the edge of the stove and the wall behind.
Mais que merda é essa??
Awesome. Only criticism I have is, I think they should be cleaning, and not just crawling.
This campaign is too forced. Too complicated and will not sell. Keep it simple people.
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I think, therefore... yeah.
First of all... the art is bad... the copy sux...
and is the concept about scotch brite losing the battle or is the ppl crawling the dirt survivors in the fight.
Really unclear. Should rethink how to make idea clear.
art director & copywriter, pls think before doing craft. when go interview better don't bring this campaign. thanks.
Lame.....Waste!!!
good lord. are these people on drugs? this is ridiculous!!
過於勉強，內容空動。
Sorry guys!
hate it...
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