Description
Art Director / Copywriter: Kc.Har / Kyle
Print advertisement created by 180 Degree, Malaysia for Scotch-Brite, within the category: House, Garden.
Creative Director: Chan Fong
Photographer: Kenneth Lim
too "complicated".....simple ideas are the BEST.
i'd say this is not complicated, its sophisticated campaign... nicely shot and done.. high and speaking to the elite... i kindda like it
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Everartz
| everartz |
Back once again for the very first time SHUT UP!
"nicely shot and done.. high and speaking to the elite"
Who are these elite cleaners you're convinced that this is aimed at?
If you did this then you should know better than to try and "big-up" your own work.
If you didn't, then you really don't know what you're on about.
"stay low, move fast"
Doin' it for the points
He didn't do the ad and please avoid personal attacks. Thank you!
I'm sorry, I thought this was the internet?
What is this a communist web site?
I demand a voice!
I WANT FREEDOM!!!
....I will also knock the insults on the head, sorry.
"stay low, move fast"
Doin' it for the points
In general a person's freedom extends as long as he doesn't hurt other people's freedom.
In relation to this website I need to look out for my readers and most people are interested in a professional discussion.
Argumentum ad hominem isn't acceptable in most cases. In certain rare situations it is ok, this is when the identity of the commenter completely changes the equation for the evaluation.
At the same time I don't want to censor anything people have to say. I'm certainly for freedom of speech and expression, that is why I leave a lot of personal attacks without censorship as long as they don't escalate.
It's a fine balance that I'm trying to keep.
I'm totally with you.
Just a joke about the "communist" web site.
"stay low, move fast"
Doin' it for the points
3 housekeepers for 3M? If it was 9M would you have a small army?
Also the only dirt in this image is the water going down the sink. I don't see how a sponge helps with that.
Overall nice concept,i think even with these faults the ad sticks out.
Although I'm a fan of not dumbing things down to this level, I think this will prove to be effective as long as the rest of the campaign continues to push the idea of "toughness." Keep these sorts of images running through people's heads so they associate the toughest cleaning jobs with Scotch-Brite!
i think using one subject is more impact than messy (busy) layout
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