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Kitchen gloves, 1

Campaign
Agency Network: 
Published/Aired: 
March 2009
Scotch-Brite:  Kitchen gloves, 1

Description

Print advertisement created by Grey, Colombia for Scotch-Brite, within the category: House, Garden.

Advertising Agency: Gery Colombia/REP-GREY Worldwide
Creative Director: Mauricio Dueñas
Copywriters: Nelson Pardo
Art Directors: Nelson Pardo
General Creative Director: Juan Pablo Hernández
Account executive: Angely Romero
Photographer: Oscar Nizo
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Highest Rated

Wordnerd's picture

erm.. these gloves are for cleaning, not cooking

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

great!

Guest
Wordnerd's picture

honestly, i don't get it. what does the line say? why 2 brands?

Wordnerd
Activity Score 6692
Copywriter
goci134's picture

what is the line?

goci134
Activity Score 243
Copywriter
mauroxxx's picture

The line says "Kitchen Gloves" (gloves for Kitchen), I think they are trying to relate the idea of These animals = food (crab, chicken, cow) with "kitchen", ... so they are showing the product (the gloves) in the the animal's shapes, its simple, these are animals most of the people cook in a kitchen.

PS: sorry about my English :S

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Wordnerd's picture

erm.. these gloves are for cleaning, not cooking

Wordnerd
Activity Score 6692
Copywriter
mauroxxx's picture

of course, i know... but they are selling gloves to use when you are cleaning dishes for example... in the kitchen

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
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