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Glass

Campaign
Agency Network: 
Published/Aired: 
September 2009
Scotch-Brite:  Glass
Scotch-Brite Print Ad -  Glass

Also From This Campaign 2

Description

Print advertisement created by Grey, Colombia for Scotch-Brite, within the category: House, Garden.

Caption

Sponge for utensils and delicate surfaces.

Advertising Agency: Grey Colombia
Creative VP: Juan Pablo Hernandez
Creative Director: Mauricio Dueñas
Copywriter: Diego Arenas
Art Director: Mauricio Gaitan
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Prof's picture

me no get

Prof
Activity Score 1449
Copywriter |

Quite really.

everartz's picture

me no like
coz i dont see that this has anything to do with delicate utensils

everartz
Activity Score 7613
Art Director |

| everartz |

silvi's picture

I don´t see a connection between text and image.

silvi
Activity Score 4170
Copywriter
Guest's picture

boring

Guest
Guest's picture

...ok....I so dont get this - I thought, maybe a kid spilt some drink on their homework...they mop it up with a sponge, but then I'm lost the homework is gone and it leaves a white mark in the shape of the glass that spilt onto it????
yeah i so dont get what your trying to say.

Guest
Guest's picture

The problem is that they didn't translate the whole text. The product's name translation is something like Scotch Brite "Zero Scratches". In spanish the word for "Scratche" and "Line" like in this paper page could be the same: "rayas"

Guest
Guest's picture

Qué aviso tan estúpido y facilista.

Guest
Guest's picture

Estos señores de Rep definitivamente tienen muchas ganas de que los critiquen. Qué aviso tan bobo.

Guest
Guest's picture

Estos de rep definitivamente tienen muchas ganas de que los critiquen. Qué aviso tan bobo.

Guest
Guest's picture

muy, pero muy malo!!!!!!!!!!!!!!!!!
es la primera idea que llega a la cabeza, debe ser idea de un practicante... MALO!!!!!!!

Guest
nepstein's picture

Okay, so it's a product that won't scratch your delicate glassware. I can think of at least 10 ways to better represent this than a white silhouette laid over a grid of gray lines...

nepstein
Activity Score 197
Parsons School of Design
barbe's picture

Why the maths paper?

barbe
Activity Score 102
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