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Agency Network: 
Published/Aired: 
December 2008
Scotch-Brite:  Falcon
Scotch-Brite Print Ad -  Falcon

Description

Print advertisement created by Ogilvy, United Arab Emirates for Scotch-Brite, within the category: House, Garden.

Caption

Extra heavy duty.

Advertising Agency: Memac Ogilvy, Dubai, UAE
Creative Directors: Till Hohmann, Dalbir Singh
Art Director: Mel Harvey
Copywriter: Dylan Kidson
Photographer: Matt Watson
Retouching: Cream Studios, Sydney
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Guest's picture

very simple and clever

Guest
everartz's picture

it serves the local community in the UAE, nowhere else apart from being a very average ad
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

normal

Guest
Guest's picture

sweet, i like it.

Guest
Guest's picture

Trash!

Guest
TRICKY's picture

Cannes!!!!!lol

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

corporal_hicks's picture

Idea is ok.
But somehow details are lost on the glove.
Photography could be improved.

corporal_hicks
Activity Score 365
Art Director
Guest's picture

Gud ad making to exists fun. Burd not to be eyes cover. LIKING SOME!

Guest
ackattak's picture

Couldn't have said it better myself!

ackattak
Activity Score 396
Copywriter
kurtberengeiger's picture

Sorry to hear that. ;)

kurtberengeiger
Activity Score 7344
Copywriter
Guest's picture

bueno, me imagino que el pajarraco debe ser muy bueno para fregar platos o baños. Señores este es el tipico anuncio de creativos para creativos. ¿ y la consumidora qué?

Guest
pinkshick's picture

Creo que el mensaje es que el guante es tan resistente que protege a quien lo usa de las garras del pajarraco y dado esto, obviamente protegerá al consumidor de las tareas del hogar al usarlos... no es muy difícil de razonar.

pinkshick
Activity Score 37
México
Guest's picture

Una buena ama de casa de Vallecas reconocerá rápidamente los beneficios de usar estos guantes. Evitará que las pinzas de bueyes y bogavantes le hagan daño...

P.D. cuando el pájaro se lance a por los ojos también estará protegida

Guest
Guest's picture

i like the simplicity of this ad - nice observation of local culture. definitely tells me what the product's key benefit is. two thumbs up.

For you 'nay sayers' out there: falconry is big in the Gulf region of the Middle East. Most falconers use a very thick leather glove given the the strength of the falcon's talons and the sharpness of its claws. Hence, great consumer insight simply executed.

Guest
Guest's picture

Easy idea...local evidence. Nothing new....i rate this honest ad 4/10 .

Guest
Guest's picture

Nice concept.. But bad execution; many effects are missing.

Guest
Conceptual-eyes's picture

Idea 6/10. Art direction 4/10.

Conceptual-eyes
Activity Score 1475
Copywriter
Guest's picture

Nay sayers! This is well thought out. Yes, the glove has lost some detail, but that shouldn't ruin the idea for you. Thats a finishing issue.

Guest
picktokyo's picture

I hate a single print ad. means idea stuck there and hard to be extended.

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

I think this is a great simple ad. i'd like to see some of the ads from the naysayers.

Guest
nasham's picture
nasham
Activity Score 9
AGA
BFB's picture

You can't really compare these two. They are for two seperate products with two seperate insights.
That being said, I think the idea here is good and the relevance to the target market is great. I'm thinking the idea came before the brief but I never really cared about those kind of things. Execution could be better.

BFB
Activity Score 936
Copywriter
Guest's picture

wrong example....nothing to do with this ad. please let's be honest with comments.

Guest
Guest's picture

Nice. I like it. Unfortunately it´s more insightfull and charming when you now, it´s made in Dubai. In other words: good for the local shows but not on an international level.

Guest
adster's picture

Done daana done done... once.

adster
Activity Score 34
Creative Director
slip's picture

ag cute mom

slip
Activity Score 919
designer |

SJB

Guest's picture

Brilliant luv it!

Guest
Guest's picture

Truchazo. Está simpático, pero un par de piecitas más lo terminarían de levantar. Una sola al final se queda en el chiste.
Pero mola.Felicidades.

Guest
eject's picture

Estoy deacuerdo, se puede alargar más y hacer piezas hermanas. Como el guante de entrenador de perro por ejemplo.
h

eject
Activity Score 69
maashookshee's picture

selling one .. good

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

it really catch the local target but the execution could be much more effective no ?

Guest
Guest's picture

i like it, very nice
100% took from Arabian culture

Guest
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