Falcon
Description
Print advertisement created by Ogilvy, United Arab Emirates for Scotch-Brite, within the category: House, Garden.
Extra heavy duty.
Creative Directors: Till Hohmann, Dalbir Singh
Art Director: Mel Harvey
Copywriter: Dylan Kidson
Photographer: Matt Watson
Retouching: Cream Studios, Sydney
very simple and clever
it serves the local community in the UAE, nowhere else apart from being a very average ad
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Everartz
| everartz |
normal
sweet, i like it.
Trash!
Cannes!!!!!lol
The man who stops advertising to save money is like the man who stops the clock to save time
Idea is ok.
But somehow details are lost on the glove.
Photography could be improved.
Gud ad making to exists fun. Burd not to be eyes cover. LIKING SOME!
bueno, me imagino que el pajarraco debe ser muy bueno para fregar platos o baños. Señores este es el tipico anuncio de creativos para creativos. ¿ y la consumidora qué?
Creo que el mensaje es que el guante es tan resistente que protege a quien lo usa de las garras del pajarraco y dado esto, obviamente protegerá al consumidor de las tareas del hogar al usarlos... no es muy difícil de razonar.
Una buena ama de casa de Vallecas reconocerá rápidamente los beneficios de usar estos guantes. Evitará que las pinzas de bueyes y bogavantes le hagan daño...
P.D. cuando el pájaro se lance a por los ojos también estará protegida
i like the simplicity of this ad - nice observation of local culture. definitely tells me what the product's key benefit is. two thumbs up.
For you 'nay sayers' out there: falconry is big in the Gulf region of the Middle East. Most falconers use a very thick leather glove given the the strength of the falcon's talons and the sharpness of its claws. Hence, great consumer insight simply executed.
Easy idea...local evidence. Nothing new....i rate this honest ad 4/10 .
Nice concept.. But bad execution; many effects are missing.
Nay sayers! This is well thought out. Yes, the glove has lost some detail, but that shouldn't ruin the idea for you. Thats a finishing issue.
I hate a single print ad. means idea stuck there and hard to be extended.
I think this is a great simple ad. i'd like to see some of the ads from the naysayers.
You can't really compare these two. They are for two seperate products with two seperate insights.
That being said, I think the idea here is good and the relevance to the target market is great. I'm thinking the idea came before the brief but I never really cared about those kind of things. Execution could be better.
wrong example....nothing to do with this ad. please let's be honest with comments.
Nice. I like it. Unfortunately it´s more insightfull and charming when you now, it´s made in Dubai. In other words: good for the local shows but not on an international level.
Brilliant luv it!
Truchazo. Está simpático, pero un par de piecitas más lo terminarían de levantar. Una sola al final se queda en el chiste.
Pero mola.Felicidades.
Estoy deacuerdo, se puede alargar más y hacer piezas hermanas. Como el guante de entrenador de perro por ejemplo.
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it really catch the local target but the execution could be much more effective no ?
i like it, very nice
100% took from Arabian culture
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