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Published/Aired: 
July 2010
Scotch-Brite:  Edward
Scotch-Brite Print Ad -  Edward

Description

Caption

You never know who is going to do Them. Scotch-Brite Non-Scratch.

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Highest Rated

Elmārs Ārnieks's picture

just don't like it

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Guest's picture

Personally, this one I like out of the three. In artistic terms, the illustration does a good job on the darker tones, and the line work is excellently done - a throwback to some of Tim Burton's linework (and especially a good homage paid to Tim Burton's films of the same name). And due to his scissor-blades-for-fingers, this is certainly a humorous scenario for a scratchproof sponge.

After all, would you want him to do your dishes?

~RabidLeroy

Guest
MindDrift's picture

That would be an interesting ad if it was targeted at 20-somethings students who live alone do the dishes themselves. But do students really care whether their plate get scratched or not?
The main target audience of this product is "moms", and I think they will feel completely alienated by the tone and illustration style of this ad. It's not suitable. They'd think it's an ad for a DVD game or a movie for kids.
My mom would easily flip through this page.

MindDrift
Activity Score 1168
Graphic Designer
riyelam's picture

Right Right...

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Guest's picture

Very true. What kid is going to do the dishes without being asked by Mom or Dad? No kid I know. Therefore, the line "you never know who is going to do them" doesn't really work. And it doesn't hit the target audience either.

Guest
dsklan's picture

dont like the illustrations, they have nothing similar with the original characters...

dsklan
Activity Score 1926
Art Director at homeshop
Elmārs Ārnieks's picture

just don't like it

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

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