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Relentlessly Fresh Sardines

Campaign
Agency Network: 
Published/Aired: 
May 2010
Like
42
Views
11351
Scope:  Relentlessly Fresh Sardines

Description

Print advertisement created by Publicis, United States for Scope, within the category: House, Garden.

Caption

scratch & sniff
feel relentlessly fresh

Advertising Agency: Publicis, New York, USA
Executive Creative Director EVP: David Corr, Jay Williams
President & Chief Creative Officer: Rob Feakins
Head of Art: Victor Basile
Creatives: Jenny Grant, Felipe Leite
Account manager: Jo Hardy
Art Buyer: Darielle Smolian
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Guest's picture

dont get it.

Guest
capywriter's picture

What am I missing here?

capywriter
Activity Score 5513
Copywriter at Freelance
atb2005's picture

Cliche

atb2005
Activity Score 13557
Hibon's picture

please i need a manual to understand this ad.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

if that's the case than you'd better go back to "concept" school.

Guest
shitmonk's picture

if it were an ad for canned sardines it wouda worked for me.

shitmonk
Activity Score 465
sirvan's picture

no

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

FourT6and2's picture

The idea is that the ad is not actually "scratch and sniff," as in... there's no scent. People scratch and go, "it doesn't smell like anything." Or, maybe it's mint scented.

FourT6and2
Activity Score 218
Student
Gott's picture

I imagine it would be mint scented once you scratch it. If that's the case then I like it.

Gott
Activity Score 36
MAS
Guest's picture

Of course, how come i didnt get it, if it is minty scented that would work for me.

Guest
Guest's picture

boring old concept

Guest
Dzsoi's picture

I haven't seen this before, but now I like it. Nice twist on the good old scratch and sniff ads. But without an explanation line how would anyone on this site get this smells like menthol??

Dzsoi
Activity Score 8611
Copywriter
POWER BOY's picture

OK

POWER BOY
Activity Score 40
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