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restless_r's picture

didnt get it

restless_r
Activity Score 275
Art Director
dragos's picture

that is very simple...i dont get it how you dont get it....

dragos
Activity Score 10
Art Director
Yokel's picture

They's think bubbles. Support the College Fund, which will send blacks to school, which will teach 'em to be great thinkers/inventors &c.

Yokel
Activity Score 604
Art Director
Yash Vora's picture

The smaller white scoop is conflicting with the idea of representing lesser availability funds for black students.

Yash Vora
Activity Score 46
Graphic Designer
spacecadetglow's picture

i think you're looking too far into this. it's neapolitan ice cream -- a classic! :)

spacecadetglow
Activity Score 245
Graphic Designer
restless_r's picture

dragos i dont think that you got it :)

restless_r
Activity Score 275
Art Director
miko1aj's picture

Next campaign, where art destroys the concept. The best one is that with traffic lights, but i still can't understand why big, well known agency can use such a shadow under the ice cream like in that particular ad. Ugh. Idea is nice though.

miko1aj
Activity Score 3010
oshe's picture

booooo. this campaign have the same concept and the same graphic made it in Colombia for Corral - Hamburguers

··o.s.h.e··

oshe
Activity Score 848
Copywriter |

oshe.pb@hotmail.com

addyhoch10's picture

i don't regard the ice cream scoop as a "life changing innovation". i'm sure there are better examples.
reading the copy i rather got the impression they're making fun of african americans.

addyhoch10
Activity Score 2580
Art Director
mrtalented's picture

the execution can be way more delicious! OR even more sacastic.

just have fun with the undiscovered facts.

mrtalented
Activity Score 2169
Creative Director
tantrik_indian's picture

i thnik addyhoch is right - i felt the same
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Get-a-Fix's picture

I think it's brilliantly done...and i think da art has done quite a bit of justice to da concept as a whole.

Get-a-Fix
Activity Score 351
Copywriter
teenie's picture

I can't decide. On one hand, it's inspiring and uplifting to show black people who achieved so much at a time when segregation was so rampant. But on the other hand, shouldn't the message be "we can help you overcome the stereotypes and be somebody" - rather than "hey - black people have ideas, too"? I mean no disrespect whatsoever - in fact, I think this message does more harm than good.

teenie
Activity Score 1886
Copywriter
grasshopper's picture

nice art. gives a fresh look

grasshopper
Activity Score 54
Art Director
teenie's picture

Thee's also this one, which is just disturbing: http://bp1.blogger.com/__XCWUd8FFjQ/Rm1BDCqCFqI/AAAAAAAABDI/DVUKbjDYIq...

teenie
Activity Score 1886
Copywriter
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